Nikki Baulisch

Provide audio & video editing and production services. Specialize in podcast production, sizzle reels, and reformatted Zoom video interviews/presentations.

Implement new Loyalty strategy, messaging, and customer journey Utilize a multi-layered approach of new guest acquisition through targeted digital media strategies including OTT, Geofence, Social, KWSRT & other third party advertisers Build interdepartmental relations to increase cohesiveness and buy-in with marketing campaigns Implement video content social media strategy and launch TikTok channel Work with technology partners testing new capabilities and providing insights on roadmaps for future developments to products Implement detailed data analysis on localized markets to better understand customer-base and be able to plan marketing strategies accordingly

• Responsible for customer loyalty program (monthly brand wide campaigns, localized marketing campaigns based on customer demographics) • Manage social media accounts and brand voice across all channels • Manage email marketing calendar brand wide and assist franchisees with campaigns • Maintain accurate digital listings and local SEO across all platforms • Update creative when requested via Adobe Creative Suite • Manage website updates utilizing WordPress

• Responsible for creating, executing, monitoring, analyzing and reporting performance of email marketing efforts. • Manage the development of digital products from concept to delivery, including collaborations with cross-functional teams to design, develop, and implement our products. • Work with content experts, technical project managers, and designers to research, design, and develop detailed concepts and guidelines for solutions in accordance with relevant objectives. • Present business case, including schedule, budget, and product requirements, in order to acquire funding. • Support the launch of the product by collaborating with content experts, Marketing, and Sales. • Act as product owner and central decision maker throughout the process of defining and building the products, holding cross-functional teams accountable to the schedule and budget. • Identify relevant and potential audio and video content from recorded podcasts and editorial interviews for use in the digital space including social media. • Manage and supervise email marketing campaigns start to finish, including determining target audience, devising campaign, writing, testing, list pulls, segmenting lists and execution. • Maintain email best practices including email client compatibility, effective subject lines, use of images, etc. monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (CAN-SPAM). • Create and maintain database of emails. • Manage the production of video content for use in the Digital Edition, website, social media and other digital spaces. • Develop and create overall video strategy with other managers for use on website, social media, digital edition and other digital spaces. • Analyze, monitor and communicate performance of email, podcast and video initiatives. • Manage the Digital Edition app updates and bi-monthly issue launches and work closely with editorial on developing bonus content.

• Manage daily, weekly and monthly communication plan and track and measure analytics of email, Facebook, Twitter, and YouTube. • Participate in branding ideas and discussions. • Work closely with CMO to make sure branding is in alignment along all facets. • Manage events team in production of events including national conventions, sales meetings, and incentive trips. • Manage registration staff and event preparation. • Post on-the-spot communications during events – including live blogging and Facebook. • Create and implement outgoing communications to the field including blog, email, text, and written correspondence. • Create and analyze call and event attendance reporting. • Copywriter, ghostwriter, and proofreader all print assets, web assets, etc. • Work with marketing team on building corporate online presence including corporate website updates and blog updates. • Work with developers on SEO functioning of various websites. • Manage social networking image of corporate page and ghost writer for Corporate Executives. • Assist creative development team with asset management, production and rebranding efforts. Including working with video team on transferring/uploading files and coordinating the editing process. • Manage and support travel coordinator, including monitoring VIP events and assisting when needed.

Built out social media business plan Worked with team to implement custom ideas in an agency setting

• Report and work closely with CEO to ensure that marketing department runs smoothly. • Lead generation by networking, searching online, and through newspapers. Doubled number of database contacts in one year. • Manage inventory of promotional items. • Daily website maintenance and manage website content. • Manage employee motivation incentives. • Write and distribute press releases. • Conceptualize, design and create new marketing materials monthly. • Conceptualize, design and implement direct mail and email campaigns monthly. • Create graphics for internal use. • Organize and coordinate internal marketing events. • Introduce new product into marketplace. • Organize external marketing events on a monthly basis. • Tradeshow management. • Assist with creating presentations. • Administer day to day administrative tasks. • Act as liaison between Company and IT/Internet/Phone carriers.

• Sponsorship sales via phone and email. Analyze the company’s business and recommend potential sponsorship opportunities based on their main interests. • Increased “Women On Boards” sponsorship sales from $23,000 to $39,000. • Create and manage email blasts through Internet site Ixfactor. • Maintain website in a timely manner. • Create "call" databases using D&B. • Build and maintain business relationships with clients. • Responsible for Accounts Receivable duties. This includes invoicing, making deposits, handling collections and recording payment’s progress with use of a spreadsheet. • Event coordinator and concierge.

• Maintained contract history file. • Organized Accounts Receivable files. • Performed Receptionist’s duties in her absence. • Maintained secured office by distributing security badges to visitors. • Assisted Sales & Marketing Department with miscellaneous projects. • Produced artwork for President when vendor failed to deliver.

Minor, Art Studio