Yamen Saab

• Developed and delivered product knowledge training programs, leading to an increase in sales advisor success. • Spearheaded the development of a comprehensive sales support action plan, tailoring messaging and resources for Retail, Sub-dealers, and Fleet channels to maximize sales of all product models." • Supervised a project deploying 9 promoters\ salesmen to represent ADMC at various sub-dealer locations across the kingdom. This project involved team recruitment, training, and performance management, ensuring effective brand representation and customer engagement. • Managed over 160 company \ test-drive vehicles. This maximized asset utilization, enhanced customers' test drive experience, and improved company efficiency. • Led a test-drive survey project with over 3500 participants to identify key customer segments for each product, resulting in distinct customer profiles for targeted marketing and product development. • Executed comprehensive media plans for high-profile marketing events like new product launches and Motor shows, driving brand awareness and sales leads. • Spearheaded the GWM Tank off-road modification project to elevate sales and effectively demonstrate Tank capabilities. • Created a vehicle pricing repositioning strategy to increase finance sales by reducing profit rate percentage, leading to a growth in financing sales. • Led the initiative to expand partnerships with banks and financing agencies, leveraging public relations, market research, and negotiation skills. This caused an increase in financing options and a growth in financing sales. • Managed the full purchase order cycle, including generating purchase requisitions, issuing purchase orders, and processing payments to suppliers, ensuring timely and accurate settlements for their statements of account. • Launched the Tanks group. Planned and executed engaging trips and activities for Tank owners, fostering brand loyalty and building a strong customer community.

• Coordinated a comprehensive market research survey to assess consumer appeal and acceptance of the newly launched "Tank" brand (models 300 & 500) in the Saudi market. This research aimed to identify the optimal pricing strategy, and uncover vehicle strengths and weaknesses. • Dramatically increased brand awareness and sales leads by driving high impressions and reach by utilizing automotive media and influencers' partnerships. • Developed a strategic showroom vehicle layout and color schemes to enhance customer experience. This resulted in an increase in customer dwell time/engagement within the showroom. • Created a comprehensive sales representative directory with integrated competitive analysis for all GWM products. This streamlined resource empowered sales representatives with in-depth product knowledge and insights on competitor strengths and weaknesses. • Coded a user-friendly commission calculator for sales advisors, increasing commission processing efficiency and improving advisor morale. • Implemented a standardized checklist system for recurring tasks like price changes, motor show preparation, and vehicle photoshoots. This system improved efficiency and ensured consistency across all departments. • Built a standardized ID card system for the entire GWM vehicle line-up. This system's success led to its inclusion on ADMC's company profile and fleet deal invoices, enhancing sales efficiency across key customer segments. • Developed a comprehensive brand strategy for HAVAL, Great Wall, Tank, and ORA including competitor analysis, and target audience identification. • Identified an overstock situation for some models. Implemented a targeted liquidation campaign plan, resulting in a reduction in inventory levels, improving overall stock efficiency.

Completed Tasks: • Create a Branch Allocation Master File for the five branchs all over the kingdom. • Create a Detailed Master File for +2700 items. • Measuring the productivity for major and internal tasks in the warehouse for the new LP3 company's project. • Developing SOP for warehouse different operations. • Design a new ”Shareable Resource” working model to benefit from the labors the most between different departments in the warehouse. • Applying the proforma invoice concept between the procurement team and the suppliers to minimize inbound delays.

Bachelor of Engineering, Industrial Engineering, 2021 Faculty of Engineering, King Abdulaziz University - Jeddah