Issara Vanichkajorn

Strategic Leadership & Business Alignment Lead the development of enterprise-level marketing strategies aligned with corporate objectives, driving growth across business units. Define and elevate brand positioning to differentiate a trusted technology leader, strengthening long-term brand equity. Transform business insights into clear, scalable marketing directions that influence both short-term results and long-term strategy. High-Impact Campaigns & Growth Execution Oversee integrated Online & Offline campaigns that accelerate awareness, consideration, and conversion across all customer segments. Implement structured campaign frameworks that unify content, media, and customer touchpoints for maximum impact. Drive data-driven optimization to ensure every campaign contributes directly to pipeline growth and ROI improvement. Executive Budget & Performance Management Manage multi-channel marketing budgets with financial discipline, investment efficiency. Utilize performance dashboards and analytics to evaluate effectiveness, results, and strategic adjustments. Leadership, Coaching & Organizational Build and lead marketing teams with clarity, motivation, and strategic direction. Partner closely with cross-functional leaders—Sales, Product, Operations—to ensure unified execution and organizational alignment. Establish a culture of accountability, insight-driven decision-making, and continuous improvement across the team. Market & Competitive Intelligence Conduct executive-level analysis of market trends, technologies, and competitive movements to identify strategic opportunities. Translate insights into new channels, market expansions, and product directions that position the company ahead of the market curve. Strategic Evaluation & Adaptive Planning Continually assess marketing effectiveness and adjust strategy to remain responsive to market and customer needs. Present insights, reports, and recommendations to senior leadership for high-level decision-making.

• Leadership in brand strategy planning, communication plan and provide comprehensive media budget advice. • Set goals, measure sales results, and define marketing metrics. Review campaign responses and make suggestions on areas for improvement. • Identify your marketing needs and objectives on digital platforms. • Analyze market and consumer trends to identify new opportunities and challenges. • Provide briefs for production teams outside the organization. including creative content team and in-house marketing team. • Get an overview of the campaign results to present to the management team. • Consulting and helping to develop the marketing team while effectively implementing the action plan.

- Social Media growth and utilization : Monthly Plan for social media channel such as Facebook, Instagram, Twitter, LINE OA : Weekly Review from last week about activities and adjustment for next week plans. - Performance Marketing for tracking and analysis : Performance Tracking for each media type and contents about cost, awareness, conversions, sentiment.. - Plan for all social media channels. - Bitly and utm tracking. - Analysis competitors activities and social media accounts. - LINE OA : Utilization bot/chat, integration with database (co-op with digital and innovation team) , Grouping customers to send messages. - Planning and optimize paid ads : Google Ads, Facebook Ads, GDN

· Look for local hot apps, invite high-quality local content developers to cooperate with AppGallery. · Foster a strong connection & maintain daily engagement with AppGallery consumer, and maintain an interactive relationship with key content provider. · Support AppGallery overall marketing plan, social media activities and joint marketing campaigns. Plans, manages and executes social media activities in alignment with corporate and brand social media platforms. . Contact with partners for co operation . Create content on Facebook . Facebook ads

Create Facebook,Instagram ,LinkedIn ,Twitter and plan contents for clients. Create and set Google Adwords SEO & SEM. Create LINE@ accounts ,create content and broadcasts message for clients Create LinkedIn ads Create Facebook ads and optimize

Set and create contents on facebook fan page : https://www.facebook.com/RulesOfSurvivalGame.TH/ - Brief designer to create photos and videos to relate with the content - Schedule and manage time and date for each content to be launch - Use Facebook insight for monitoring and planning for content (focus on reach and engagement) - Report problems and feedbacks from users to manager. - Promote promotion and event on facebook : facebook fan page ,facebook ad. ,google ads. ,boost facebook post - Document and data translation - Schedule and planning for offline event

Working​ ​at​ ​LINE​ ​Thailand​ ​starting​ ​from​ ​September​ ​2016,​ ​​ ​working​ ​at Game​ ​Department​ ​as​ ​Game​ ​Marketing.​ ​My​ ​roles​ ​are​ ​to​ ​set​ ​Internal​ ​Marketing​ ​Tools​ ​(Official Account​ ​,​ ​Game​ ​Category​ ​,IIMS2),​ ​set​ ​in​ ​game​ ​Notice​ ​board,​ ​and​ ​Official​ ​Game​ ​Facebook Admin​ ​:​ ​Sword&Magic​ ​,Let’s​ ​Get​ ​Rich​ ​,Rangers​ ​,PLAY​ ​,Cookie​ ​Run​ ​,Brown​ ​Fram.

planning to control raw-materials and planning to produce and control the production line for AUT (Diesel truck and car catalyst). In Addition, to manage the time of the production process to be successful on time and to deliver goods to customer ex.Toyota Thailand ,Toyota Tsusho Taiwan ,Toyota Japan. As working in the position, I have to be trained and certified for Audit process and techniques for ISO/TS 16949 : 2009 Internal Auditor and Application of PPAP 4th Edition.