Israel Cerna Gómez

Sales of Orthopedics (Trauma), Spine, Joint Replacement (shoulder, hip, knee, elbow), and Sports Medicine (Arthroscopy) products to distributors in Mexico and Latin America. Planning and organizing national and international conferences. Providing courses and workshops on the company's systems for surgeons and technicians in Mexico and Latin America. Delivering sales reports, forecasts, and action plans to management. Developing and executing sales plans and strategies to achieve the requested sales quota. Establishing relationships with medical organizations, laboratories, clinics, hospitals, and distributors. M Providing ongoing support and assistance to customers. Benchmarking (Monitoring and analyzing competitor products). Managing and collaborating with speakers and opinion leaders.

Sale of Orthopedics (plates, nails and screws), joint replacement (knee, hip and shoulder) ,Spine and Sports medicine(arthroscopy ) to distributors in (México & Latin America .) Deliver Sales reports, forecasts, and action plans to the director. Planning and organization of national and international conferences Teach ,trainning and conduct courses and workshops on the company's systems, for surgeons and distributors (technicians). Develop and execute sales plans to achieve revenue targets. Establish relationships with medical organizations, labs, clinics , hospitals, distributors. Provide ongoing support and assistance to customers. Benchmarking (Monitor and analyze competitor products) Manage and deal with speakers and key opinión leaders.

Coordination of the Sales team, Budgeting and supervising the sale and distribution of Osteosynthesis material (Titanium plates, screws and meshes.) for Maxillofacial Orthopedic Surgery, Spine and Neurosurgery Negotiation with Business Partners and distributors

In charge of promoting and selling the intraoral scanner Virtuo Vivo of dental wings. Applying sales strategies for key accounts to accelerate revenue and higher case volume. I am responsible for selling directly to professional business owners, transforming an analog process with clear aligners and innovative digital solutions that make straightening teeth easier, faster, and more accessible,helping practitioners grow their business and increase patient satisfaction. Motivate and Challenge customers to modernize and grow their business,assist them in implementing digital technology . Achieve quarterly and yearly territory sales targets. Manage a defined geography of accounts to grow the business; onboard new high potential accounts.

Establish and carry out Sales Forecast for the division and each sales representative Develop strategies to maintain brand presence. Remote and face-to-face supervision of the work teams and establish profitable objectives. Distribution of the sales budget for the territory. Sale of plates, screws, milling saws and motors for Maxillofacial surgeries and Neurosurgery. Implementation of short and long-term sales plan to align with quotas and division initiatives. Visit to Hospitals (Private and government), Clinics and doctor's offices

Lead, and provide support as well as motivate the work team (Sales representatives) Measuring and analyze key performance indicators of sales representatives Distributor of products for dentists and dental laboratories. (Dentists): Sale of bone substitutes, membranes ,dental motors and dental implants. (Laboratories): Sale of Strawberries, typodont, miscellaneous material ,Milling machines and Cad Cam. Strategic prospecting for the Identification of potential clients. Visit to Clinics and Laboratories (7 daily) Directly responsible for PHIBO Company Account and ”Sonría” clinics.

Lead an provide support to the Sales team. Forecast. Coordinate the sale of Logistics Services and freight and transportation (Mexico) Prospecting and Negotiating with business partners (customers, suppliers and key accounts)

Coordination and supervision of sales executives and promoters of trade exchange. Coordinate the sale of Commercial information for strategic decision making. Sale of Risk Reduction Solution Products (Commercial Reports for Company Evaluation and Supplier Evaluation among others. Prospecting and monitoring new customers Sell delinquent clients data base to reduce risk to make business with them

Sales of car insurance for companies Prospecting and monitoring new clients and special accounts

Public relations with guests (film directors, actors and actresses as well as their representatives) Public Relations with Embassies and sponsors, carrying out promotional activities and agreements as well as assisting in event logistics.