Israa Obeidat
News Editor @ raialyoum
About
Storyteller, Economic Writer & Media Producer with expertise across TV, radio, and digital platforms. I create content that informs, inspires, and connects—transforming complex economic topics and other subjects into clear, impactful narratives. My experience spans producing fast-paced economic news for television, developing engaging morning radio content, and writing insightful economic articles for multiple online platforms, making complex concepts accessible to broad audiences. I also worked as a correspondent for Amman TV during Jordan’s 2024 parliamentary elections, gaining valuable field experience in media and firsthand exposure to current events. I bring creativity, analytical skills, and adaptability to every project, turning ideas into powerful stories that resonate and make an impact. Let's connect and explore how my skills can contribute to your team's success. israa.obeidat92@gmail.com
Jordan
Amman
Media Production
Attention to Detail, Campaigns, Content Marketing, Media Planning, Social Media Content Creation, Digital Content, Digital Marketing, Content Creation, On-air Reporting, Arabic, Google Docs, Grammar, Branding, Written Communication, Artificial Intelligence (AI), Employee Benefits, Apple Products, Remote Work, Scope Management, Marketing Campaigns
Experience

News Editor
London, UK
As a News Editor at Raialyoum, I curate, edit, and polish content across multiple news sections, ensuring clarity, accuracy, and engagement. While I specialize in writing insightful economic articles that provide depth and context to global developments, my role extends to enhancing content across various topics, making sure every story resonates with our audience. From refining breaking news to crafting in-depth economic analyses, I am committed to delivering high-quality content that informs, captivates, and sparks meaningful conversations.

Freelance Reporter
Amman, Jordan
Assigned to cover the 2024 Jordanian parliamentary elections in Irbid Governorate, observing the electoral process and gathering essential information from the field. Gained practical experience in field journalism, news research, and understanding the dynamics of electoral coverage.

Program Producer
Radio Nai.fm
Amman, Jordan
Produced the morning show "Sabahak Farah Ma'a Farah Yaghmour" for three months, overseeing the program’s structure, flow, and engaging content. I coordinated guest interviews, managed calls, and introduced creative elements to enhance the show’s appeal, delivering a lively and uplifting morning experience for listeners. This role strengthened my organizational and communication skills, allowing me to create seamless, dynamic, and entertaining content that resonated with the audience.

Economic News Producer
Amman, Jordan
As an Economic News Producer at Al-Masar TV, I brought creativity and precision to the economic news bulletin. I transformed complex economic information into engaging and accessible news segments, providing viewers with insightful analysis and enriched perspectives. My approach combined accurate reporting with unique storytelling elements, consistently incorporating relevant and noteworthy information to enhance the quality and impact of the broadcast.

Senior Editor
Amman, Jordan
During my tenure in the editorial team, I focused on global political news, with a particular emphasis on Libya. I researched, analyzed, and presented nuanced insights into political developments, contributing to comprehensive and informed news coverage. This role strengthened my analytical skills and ability to deliver precise, audience-focused reporting.

Business Editor
Jordan
Working as part of a team of professionals. Writing clear, consistent and engaging copy for a range of audiences including, clients, consumer, senior managers and colleagues. Duties: ⦁ Responsible for Editing, Revising, and Releasing Business News (Main stories, Features and Press Releases) in both Arabic and English. Writing short abstracts and captions. ⦁ Uploading content in to web server at regular intervals in the day. ⦁ Writing SEO friendly, focused and engaging material for different markets ⦁ Promoting a client’s brand image in the best possible way. ⦁ Working in a range of different writing styles across various platforms. ⦁ Researching a client, their market and also their competitors. ⦁ Making sure titles publish on schedule ⦁ Ability to writing interesting articles for targeted niche audiences. ⦁ Can absorb and organize large amounts of complex information quickly. ⦁ Fully aware of all current laws and regulations relating to journalism. ⦁ Experience across a range of local, regional and national press.

Internship Trainee
Radio Al-Balad
Jordan
Completed an intensive eight-week training program in radio news reporting, gaining hands-on experience in crafting, delivering, and publishing impactful news stories. The program covered all aspects of radio journalism, including producing written content for the station’s website—writing, preparing, and uploading articles. As part of my university graduation requirement, I also engaged in field reporting outside the studio, expanding my understanding of news gathering and practical journalism. These experiences collectively strengthened my skills in radio news reporting, article preparation, and on-the-ground coverage, equipping me to deliver accurate and engaging content.
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