Isobel Althea Palijo

Leads the digital media strategy and planning, and oversees digital media buying for Smart Communications (Smart Corporate, Smart Prepaid, Postpaid, Broadband, Sun Cellular, Talk N Text), PLDT Home, PLDT Enterprise, PLDT Global, Huawei Philippines, AXA Philippines, Splash Corporation, Holcim, SM Development Corporation, Harlan & Holden, Abenson, JS Unitrade, Starbucks, Skippy, Zuellig Pharma, Uniqlo

Working on brands such as: Ceelin, Biogesic for Kids, Growee, Dolfenal, Ayala Malls, Ayala Land, Carrier, Condura, Vision Express, Unicef, Tim Hortons, First Gen Corporation, Laurin, Nutricia

Worked on brand and digital strategy of Promil & Promil Gold, Coffee mate, Nescafe Dolce Gusto, Nescafe Gold, Ayala Malls, Ayala Land

Aside from the duties of the Community Manager (see below), oversee all advertorial campaigns for both Nuffnang Philippines and Churp Churp Philippines. Implement and evaluate the Nuffnang Talent Program and the Talent Nursery program. Evaluate the roster of talents. Provide up-to-date reports on the talent department’s KPIs. Liaise with the Nuffnang talents. Conceptualize, develop, implement/execute, and evaluate activities for the talents. Maintain good relationships with stakeholders (talent handlers, top bloggers and social media influencers). Actively seek for new talents. Conduct annual performance evaluations of Talent team members and submit recommendations to Country Manager. Execute other talent-related projects as deemed necessary by the Country Manager

Grow and maintain the company’s online communities via various initiatives, such as but not limited to, events, educational seminars, and other various branding exercises. Develop and write content for the company’s dedicated websites. Manage the company’s online and social media platforms. Develop and implement marketing strategies for the company and the company’s clients. Analyze executed campaigns for clients and provide comprehensive post-activity reports. Conceptualize, develop, and implement/execute (for both the company and its clients) events, press releases, sponsorships, and all other publicity for marketing initiatives such as events, press conferences, product launches, tie ups, etc. Provide up-to-date reports on the department’s key performance indicators (KPIs). Represent the company in client events and industry organization events. Maintain good relationships with stakeholders (Regional management, bloggers, social media influencers, and suppliers). Conduct bi-annual performance evaluations of Community team members and submit recommendations to Country Manager. Execute other community and network projects as deemed necessary by the Country Manager.

Plan, execute, and evaluate various socio-civic programs. Conduct research on programs that may be employed by IBM. Coordinate with adopted communities, sponsors, and employees regarding IBM’s current programs. Prepare memorandum of agreements, deed of donations, and letters to target communities and sponsors.