Ismihan Sehirlioglu

Designer Shoes&Bags&Acc

Designer Shoes&Bags&Acc Women Buyer for all Beymen doors. I am currently working as an experienced buyer who buy top retail luxury brands such as Christian Dior, Balenciaga, Alexander McQueen, Christian Louboutin, Alaia, Fendi, Hogan, Loewe, Balmain, Santoni, Gianvito Rossi, Sergio Rossi, Aquazzura, Giuseppe Zanotti, Versace, Jimmy Choo, Off‑White etc. Responsible for enhancing the company’s profits by acquiring suitable goods at a competitive price through sensible planning and careful purchasing. Analysing consumer buying and spending patterns to try to predict future trends. Calculating the impact of any purchases on company sales and gross margin. Following closely the performance of the goods from the beginning till the end of season and take necessary precautions in order to accelerate the sales such as cancellations, reorders, incentives. Working closely with the marketing and digital marketing teams to obtain better sell‑thrus by pushing brands or items and leading sales campaigns. Being in an active role to plan the following seasonal budget. Organizing staff trainings and motivation games to impact sales positively. Negotiating commercial contract arrangements with international suppliers. Getting the best buying&payment terms and conditions & the most competitive prices possible. Analyzing seasonal sales and trends and consumer behaviours Searching non‑stop new brands and emerging designers to catch the trends on time. Online merchandising and determining online exclusive styles Taking an important role in magazine preparations and digital campaigns. Planning consignments with the brands (SOR, Return, Incentives, Additional Orders)

Mono‑brand Management&Buying for all four categories (RTW,Shoes,Bags and Acc) from top retail luxury brands such as Dolce&Gabbana, Celine, Chloe, Valentino, Brunello Cucinelli, Saint Laurent, Etro, Dsquared, Bottega Veneta, Stella McCartney, Tod’s, Tory Burch, Iro, Rag&Bone, Balenciaga, Christian Dior. Responsible for enhancing the company’s profits by acquiring suitable goods at a competitive price through sensible planning and careful purchasing. Analysing consumer buying and spending patterns to try to predict future trends. Calculating the impact of any purchases on company sales and gross margin. Following closely the performance of the goods from the beginning till the end of season and take necessary precautions in order to accelerate the sales. Working closely with the marketing and digital marketing teams to obtain better sell‑thrus by pushing brands or items and leading sales campaigns. Being in an active role to plan the following seasonal budget. Organizing staff trainings and motivation games to impact sales positively