ismail vali

special advisor

About

Online customer acquisition, retention and profitability specialist: -Proven record of commercial and creative success across consulting, advisory and Chief Marketing Officer (CMO) roles -Unique local market knowledge, creative campaigns, budget-beating delivery, and the management of smart, motivated individuals to create optimised regional and local marketing teams -Creation of unique and innovative online gaming promotions and incentives to ensure immediate trial, account creation, and, fundamentally, long-term retention -Focus upon rapid market growth and brand dominance -Uncompromising commitment to first place...across all measures of success

Country

denmark

City

copenhagen

Industry

gambling & casinos

Skill

cmo, marketing strategy, customer acquisition, customer retention, p&l responsibility, brand development, product development, customer insight, international marketing, advertising, online marketing, online gaming, market research, marketing, media buying, marketing communications, affiliate marketing, product marketing, digital marketing, public relations, tv production, advertising production, business development, entrepreneurship, crm, seo, sem, product innovation, consulting, customer service, team leadership, customer lifecycle management, promotions, profitability, creative direction, online branding, gaming, gambling, licensing, loyalty marketing, event marketing, online gambling, poker, social media marketing, mobile marketing, local marketing, internet, product launches, free to play, marketing copy, bonus programs, vip management, social media, e commerce seo

Experience

marketing officer

betsson group

2016-8 - 2018-3 · 1 yr 8 mos

special advisor

yield sec

2020-6 - Present · 6 yrs 4 mos

chief marketing officer - sportingbet

sportingbet

2006-1 - 2007-1 · 1 yr 1 mo

Led the central and regional marketing teams for internet gaming pioneer, Sportingbet, directly after their acquisition of ParadisePoker, and the subsequent business turnaround effected upon withdrawal from the USA market. Managed a broad, talented team of Central and Country marketing specialists, covering more than 30 territories, with leading localised and profitable propositions.

chief marketing officer - paradisepoker

paradise poker

2003-1 - 2007-1 · 4 yrs 1 mo

Led the global marketing team, covering international growth, local teams and central brand and marketing initiatives, for the world's first online poker room - ParadisePoker.com

head of development - ladbrokes

ladbrokes

2000-1 - 2003-1 · 3 yrs 1 mo

Led the product design, business development, online and offline marketing of all betting and gaming services, during the early days of Ladbrokes eGaming.

research analyst

citi

1998-1 - 2000-1 · 2 yrs 1 mo

Corporate finance analyst in the internet, media and telco division of SalomonSmithBarney, the investment bank acquired by Citi.

senior consultant

igaming leaders

2011-6 - Present · 15 yrs 4 mos

chief marketing officer - pokerstars

pokerstars

2007-1 - 2009-1 · 2 yrs 1 mo

Led the global marketing team, achieving unique and extraordinary expansion to dozens of international markets. Bespoke local campaigns and promotions, originated under my management, rapidly allowed the brand to take position as the world's largest poker operator - period. Whether considered online or land-based, marketing made PokerStars the world's most successful poker brand - unique campaigns with local insight, mass audience appeal and customer-champion philosophy, helped unlock each and every target territory, satisfying the core goal of domination with record-setting market share.

industry expert: betting and gaming

glg (gerson lehrman group)

2011-6 - 2016-9 · 5 yrs 4 mos

Casino & Gaming industry expert, providing bespoke insight, research and advice to Clients of Gerson Lehrman Group's Consumer Goods & Services Council.