Ismail Lyaichi

• Develop sales by enlarging existing accounts or developing new accounts, in line with the commercial policy. • Manage a network of prospects. • Provide technical advice/recommendations to answer End-Customers project needs. • Identify room for innovation

• Representing the company in international Trade shows. (Dubaï: Big 5 show, Istanbul: Unicera, Frankfurt: ISH) • Developing the company’s business through B2B channels in Africa and ME regions. • Research new markets and find new business opportunities and customers. • Manage and control all tasks between customers and internal departments. (Production, Planning, Logistics, Marketing, Finance...) • Open new showrooms (Tunisia, Bahrain, Iraq, Morocco, Libya, Senegal…)

Department: International Sales and Marketing. Industry: Lifts and components. Geographical scope: No limited regions, with a focus on French and Arabic-speaking markets. Career level: Mid-career. Duties: Report to: Sales and Marketing Department Manager. • Developing the company’s business through B2B channels in the EMEA region. • Key Account management. • Research new markets and find new business opportunities and customers. • Manage and control all tasks between customers and internal departments.

Department: International sales The geographical scope of the position: EMEA region Industry: Commercial kitchen equipment and buffet systems Career Level: Mid-career Duties: •Handling more than 12 markets, including France, Spain, Switzerland, KSA, Morocco, Portugal, Egypt, Algeria, Tunisia. •AIESEC BRAND ANTALYA Project Manager ( managing, training, and supervising a team of 6 international talent for our market research project). •Research new markets and find new business opportunities and customers. •Maintain and develop a relationship with current customers. •Help distributors to build effective business plans. •Coordinate all export duties such as taken orders, making shipments, and preparing documents. •Manage and control all tasks between customers and any other intern departments. •Representing company in International Trade and Food Shows. (Dubai, Milano, Izmir, Casablanca…). •Visited potential countries/customers for follow-up, get feedback for sales development, marketing strategies & trends. (International Mobility). •Oven’s Line marketing product development. •Content development of our new website (Brand story, News…).

Specifically reporting on Turkish news and politics, as well as on sports, arts and culture, science and business. covering also entertainment and human interest stories.

It was related to the tourism promotion area, I attended this short term project-internship of 6 weeks, in Tunisia with the international organization of AIESEC, during the project SOUL OF SFAX, I was responsible for making a documentary or small video to show the beauty of the city, also writing articles about the visited places, and taking photos in order to complete a touristic guide that will simplify to foreigners how to explore the city of Sfax, this experience was a great opportunity for me to develop my photography, film making skills, and also report interview, research stories skills. As well as developing teamwork and collaboration skills while working with an international team.

PRODUCT MARKETING: E-TOURISM Design and development of e-communication strategies for the Moroccan destination : - Benchmarking analysis. - Analyze the performance of the MNTO promotional strategy. - Design of a new strategy / Context, Objectives, Budget. - Conception of Advertising strategy, Web & Mobil project.

The conception of a marketing plan for the destination of El Jadida : - SWOT Analyses, - Analyses of supply and demand, - Marketing positioning, - Product and the place strategies, - Communication strategies.

Work experience as a member of an international team in charge of various operations : - Stock, Administrative, Inventory, and Team management. - Market prospection"Prospecting strategy". - The payment of suppliers. - The payment of the dates of social organizations CNSS. - Accounting entries of thoses operations.