Ismael Ferreira

doTERRA sources, tests, manufactures, and distributes essential oils and related products to over five million doTERRA Wellness Advocates and customers. Company products are sold in 18 international markets and counting.

10 years’ experience as Independent Consultant and Board Member in companies such as Levorin, Paulista Business (Golden), Lojas Marisa, Brasilimentos, Mobibrasil, Cittati and Maison. M&A and support to Board, Committees and Turnaround Processes. Worked in matters related to Succession, Management Reports, Governance and Compliance. Experience in projects in E-commerce, Direct Selling Industry, Retail, Franchising (Omnichannel). Partnership with M&BA Strategies consultancy firm (2009-2014). Ownership of EFE2 Consultancy (2009 - Present).

International Business Development Director Responsible to open, develop and monitor new Hinode Group subsidiaries around the world. Successfully market start-up of Peru, Colombia and Ecuador (less than 1 year). Develop and execute business plans, strategies, and marketing plans for new subsidiaries. Responsible for all foreign market activities and General Managers & Functional Areas supervision.

Finance and Operations Director – Jeunesse (Aug./15 – Jun./17) Finance and Operations Vice-President - Monavie (Jun./14 – Aug./2015) Responsible to all Brazilian subsidiary operations and finance activities. Jeunesse in March 2015 announced Monavie acquisition creating a leading multigenerational healthy living company with a growing emphasis on the youth movement. Coordinate all activities related to Finance, Logistic, Distribution, Importation, Local Production, Regulatory, Legal, Compliance, Call Center, IT, Human Resources. Support also Latin American Region. Lead processes involving business model development, brand strategies, national expansion, organizational structure and processes definition.

Responsible to all subsidiary Operational and Finance activities and Latam support.

Start-up of Brazilian subsidiary. Structured the administrative-financial area and licensing of the operation according to legal requirements. Developed the company’s Business Plan and strategy, managing investments of US$ 40 million. Structured and led the employee teams in all areas of the company: Sales, Marketing, Operations, Finances and Systems. Developed importation process of products and local production using third parties, achieving savings of 30% over the final cost of products. Participated in events in Brazil and abroad with the sales force and corporate office. Divulged the company brand and developed new product lines. As General Manager, played an important role in the company posting one of the highest growth rates in the Organization at rates that exceeded 60%/year. From 2005 to 2009, the increase in the number of Consultants in 900%, through initiatives focusing on incentive plans, retention, launchings and new service.

Finance, Administration, IT and Legal.

Controller – Joint Venture Betterware do Brasil Ltda. (Jun./97 - Oct./98) Treasury Manager (Oct./96 - Jun./97) Planning & Reporting Manager (Jan./95 - Oct./96) Start-up and management of joint venture between Avon USA and Betterware UK (household products) as Controller, being responsible for all Administrative, Financial and Systems functions, as well as Importation and Logistics activities. In Avon’s Planning and Treasury departments was responsible for Business Plan and Reviews, Management Reports and Presentations; Cash Flow; Relations with Financial Institutions; Accounts Payable; Tax Planning; and Investment Analyses. Other positions held: Treasury Supervisor (Dec./91 – Dec./94); Financial Studies Supervisor (Jul-89 - Nov./91); Administrative Marketing Supervisor (Nov./88 – Jun./89); Sr. Economic Studies Analyst (Feb./88 – Nov./88).

Financial and Operational Investment Analysis. Investments analysis regarding the purchase of equipment, new installations, production material and price lists. Utilized economic engineering techniques for cash flow, ROI and comparative analysis between investments.