Isma Chanez B.

Global Head of Marketing & Product Marketing @ Retraced

About

Marketing and Product Marketing leader with 15+ years of experience helping technology companies bring complex products to market and scale their growth. Before focusing on marketing leadership roles, I co-founded and built a sustainable fashion marketplace in France that became a top 3 platform in its category. This entrepreneurial experience shaped how I approach marketing today — as a strategic driver of product adoption, market positioning and growth. Since then, I have worked across SaaS, Web3 and sustainability-driven companies, helping teams define clear positioning and build effective go-to-market strategies. My core areas of focus include: • Go-to-market strategy • Product marketing and positioning • Messaging and category development • Aligning product, marketing and commercial teams I’m particularly interested in working with innovative companies building technology that drives meaningful impact, especially in sustainability and emerging technologies.

Country

Portugal

City

Lisbon

Industry

Computer Software

Skill

Stratégie marketing, Marketing digital, Relations médias, KEY ACCOUNT, Développement international, Stratégie de marketing d’événements, Marketing performance, Growth Marketing, Sales Enablement, Product Marketing Strategy, GTM strategy, Product positionning, Product Messaging, Entrepreneurship , Business Strategy, Sustainability, Product & Marketing, Brand strategy, Brand awareness, Market Research

Experience

Global Head of Marketing & Product Marketing

Retraced

2024-1 - Present · 2 yrs 9 mos

My core areas of focus include: • Go-to-market strategy • Product marketing and positioning • Messaging and category development • Building and leading high-performing marketing teams Working closely with founders and executive teams, report to CEOs and lead cross-functional collaboration between product, marketing and commercial teams to define positioning, build go-to-market strategies and support revenue growth.

Senior Product Marketing Lead

Retraced

2023-2 - 2024-1 · 1 yr

- Worked closely with the Product Team, Product Managers, business strategy teams, and cross-functional stakeholders to launch new Retraced features successfully. - Created and executed go-to-market (GTM) strategies, focusing on messaging and differentiation for cross-functional teams. - Leading the development and execution of effective launch strategies and cross-functional stakeholders communication - Developed detailed personas (ICP) and identified core values to crafted messaging. - Crafted value propositions, formulating clear messaging and positioning, briefing creatives, and orchestrating launches across marketing channels - Improved suppliers and brands onboarding experience

Senior Lead Product Manager

Hipo

2021-10 - 2023-1 · 1 yr 4 mos

Building Algorand Blockchain Products First blockchain with a Carbon-Negative Network Now and in the Future.

Senior Lead Product Manager

Pera Wallet

2021-10 - 2023-1 · 1 yr 4 mos

Official Algorand Wallet created and funded by the Algorand Foundation

Co-founder | Head of Product & Marketing

Klow

2017-4 - 2021-8 · 4 yrs 5 mos

- Marketplace promoting sustainable fashion to EU customers. - Top 3 sustainable fashion marketplace in France.

Brand & Event Manager

Generator

2015-6 - 2016-9 · 1 yr 4 mos

Région de Paris, France

- First Boutique Hostel group in the world. Largest Hotel in Paris. - Top 50 most innovative company " & "Fastest growing startup in the hotel industry" - Fast Company

Senior Brand Communication & PR Specialist

ASP PR AGENCY

2013-9 - 2015-6 · 1 yr 10 mos

75003 Paris

CLIENTS: VANS - VOLCOM - OBEY -SWATCH GIRLS PRO - PELAGO - ELEMENT - BURN ENERGY DRINK - OLOW - UNE A UNE - SWATCH GIRLS PRO SURF COMPETITION rance & China (Official WSL STAGE) - NORRONA

PR Communication & Brand Awareness Manager

notorious communication

2010-3 - 2013-6 · 3 yrs 4 mos

Région de Paris, France

CLIENTS: Entertainment VICE, CANAL+ - W HOTEL X BOILER ROOM - NOISEY.COM - ELEKTRICITY FESTIVAL - VANS - VOLCOM - INTEL X THE CREATORS PROJECT - ONLY THE BRAVE BLOCK PARTY by DIESEL - ED BANGER X ETNIES - CANAL STREET ( Canal+) - BIG FESTIVAL - QUAI 54 by NIKE (Jordan) - BRUNCHBAZAR - Fashion Lifestyle VANS - VOLCOM - ZOO YORK - iLUV - FIDELITY - FNAC IT by NADEGE WINTER Music Artists SHURIKN - ETIENNE DE CRECY (DJ) - ALEX GOPHER (DJ) - RAGGASONIC