Islam Shieha

• Spearheaded sales initiatives for ALFARIS PAPER Mill, a leader in premium, 100% virgin tissue production with an annual capacity of 20,000 tons. • Delivered top-tier service to customers in Saudi Arabia and the GCC region, ensuring customer success and long-term relationships. • Actively sourced new business opportunities, cultivating and nurturing robust internal and external business relationships. • Managed and optimized a growing client pipeline, consistently identifying prospects and increasing conversion rates. • Stayed current with market trends to influence pricing strategies and informed decision-making across all levels of the sales process. • Led product performance assessments, offering optimization strategies on a monthly basis to ensure customer satisfaction and product quality. • Refined sales policies and practices, streamlining the sales cycle to increase efficiency and customer satisfaction. • Successfully managed the supply chain crisis in 2021-2022, ensuring uninterrupted client operations despite external disruptions. This initiative safeguarded key customer relationships and maintained trust. • Conducted in-depth credit assessments for clients, customizing credit applications based on financial capacity and market conditions to determine optimal credit limits. • Determined pricing for jumbo rolls, balancing raw material costs, transportation expenses, and profitability margins to drive competitive advantage. • Represented the company at industry exhibitions, including Düsseldorf Tissue World (April 2023), PROPAPER Dubai (Sept 2022), and the Paper One Show (Feb 2023), Paper and Tissue show in April ( 2024 & January 2025 )establishing valuable networks and identifying new market opportunities. • Continually improved technical and sales knowledge, gaining expertise in mill processes and the finished jumbo roll product to better serve customers.

• Spearheaded business development efforts for Coveris, a leading European packaging company, specializing in flexible and sustainable packaging solutions for the Food, Pet Food, Beverage, Medical, and Home & Personal Care markets. • Managed cross-functional collaboration with the General Sales Manager and Managing Director to drive business growth across Africa and the Middle East, with a focus on markets such as Tanzania, Jordan, Lebanon, Tunisia, Kenya, Morocco, Uganda, and the UAE. • Worked closely with global teams to identify cross-selling opportunities and managed accounts with Unilever, Lesaffre, Henkel, and other multinational clients. • Led the introduction of direct exports from Coveris’ Egypt facility to group customers in Europe, streamlining operations and reducing costs. • Implemented an advanced demand planning cycle, leading to more accurate customer forecasts and better alignment with monthly S&OP meetings. • Participated in key industry exhibitions, including EXPO Tanzania (2018), Paper Middle East (2019, Lebanon), Gulf Food (2019, UAE), and Print 2 Pack (2019, Cairo), driving brand awareness and identifying new market opportunities. • Prioritized high-performance technical solutions for the coffee and detergent industries, optimizing packaging and sustainability efforts in these sectors. Key Achievements: • Expanded Coveris’ presence in multiple key African and Middle Eastern markets, contributing to the overall increase in regional sales • Successfully introduced sustainable packaging solutions for multinational clients, supporting their sustainability goals and enhancing brand value. • Improved forecast accuracy through the implementation of demand planning processes, resulting in more efficient production schedules and better customer satisfaction. ________________________________________ Key Takeaways: • Sustainability Focus: Emphasize the sustainability angle where applicable, as it’s a major trend in the packaging industry.

• Sold and exported 27,000 tons of first-class jumbo roll tissue annually, made from top-grade virgin pulp, to the UAE, KSA, Qatar, Kuwait, Oman, Iraq, Turkmenistan, and Pakistan. • Coordinated daily with the production department to ensure that customer orders were met as per schedule, optimizing production timelines and order fulfillment. • Worked closely with the Logistics Department to ensure smooth and timely shipments, maintaining a high level of customer satisfaction and minimizing delays. • Conducted market and competitor analysis, identifying industry trends, pricing strategies, and customer preferences to inform sales strategies and adjust to market demands. • Monitored financial records (vendor invoicing, PO status, stock reports) to plan future orders and ensure the smooth operation of procurement and vendor payments. • Worked with the Finance Department to monitor outstanding payments, helping to maintain a healthy cash flow and ensure financial accuracy. • Actively participated in industry events, including the Paper One Show 2017 at the Sharjah Expo Centre, enhancing brand visibility and generating leads for potential customers. • Generated new leads, developed client proposals, and converted prospects into long-term customers through tailored solutions and exceptional service. • Focused on continuous improvement of technical skills and sales application development to enhance the effectiveness of selling jumbo roll tissue products. Key Achievements: • Successfully expanded market share in the GCC and MENA regions, driving consistent sales growth. • Strengthened cross-functional collaboration, ensuring the seamless execution of customer orders and logistics operations. • Optimized financial planning and vendor relations, improving order placement accuracy and payment tracking. Skills (Updated): •Competitor Analysis, Market Research, Sales Strategy Development, Production Coordination, Logistics Coordination, Sales Strategy Development

• Managed B2B commercial activities across multiple MENA countries, overseeing sales, export operations, and logistics for Oil & Gas (drilling fluids, coil tubing, refineries), Coating, Construction Chemicals, and the Detergent Industry. • Monitored Platts prices and provided reports and analysis on oil and gas projects, ensuring strategic decision-making for future developments. • Developed annual sales quotas and gross-profit plans for regional territories, utilizing market analysis, competitor insights, and economic indicators to forecast demand. • Negotiated Letters of Credit with customer and bank teams, ensuring smooth financial transactions for international trade. • Handled pre/post-shipment documentation, export banking, and logistics, ensuring timely and accurate product deliveries. • Regularly participated in industry events such as the Coating Show in the UAE and Egypt from 2012 to 2016 to promote products, establish partnerships, and strengthen customer relationships. • Developed and implemented sales strategies for identifying high-potential customers, while targeting the best market segments to improve margins and reduce cancellations. • Played a pivotal role in the inauguration of a new branch in the Free Zone in 2013, where I was responsible for driving all sales within the zone during that period. • Extensive client interaction: Ensured repeat business and referrals by maintaining strong relationships with existing and prospective clients, adapting to changing customer needs and market dynamics. Key Achievements: • Contributed to the growth of regional sales by successfully implementing sales strategies across key MENA markets. • Led negotiations with financial institutions and clients, ensuring favorable terms and boosting trade efficiency. • Spearheaded the sales operations for the newly inaugurated Free Zone branch, establishing a successful foundation for future growth. • Successfully developed and executed market-specific sales plans.

• Managed and interpreted customer requirements across industries such as Paper Mills, Cement, Read Mix, Food, Construction, and Oil & Gas, utilizing advanced technologies in specialized lubricants, fuel purifiers Purifiers RCI, Diesel Problem Solver (BELL Performance), welding alloys, preventive coatings, and oil filters. • Spearheaded the implementation of strategies for technical support, operations, and high-level sales across various industries, ensuring solutions met the unique demands of each sector. • Consistently met sales targets for the lubricant business (Whitmore, Delta, schaeffer oil and Petro Canada), achieving an average of 85% of the target annually, while expanding market share. • Led training for a new sales team in Egypt (2008) to penetrate a new market, establishing a successful branch with a strong foundation for future sales growth. • Provided technical support and guidance for quality light and heavy equipment in Kuwait (2010), ensuring optimal performance and customer satisfaction. • Responded to client inquiries via phone and email, providing tailored solutions and ensuring high levels of customer service. • Analyzed and identified business/customer needs, leading the sales of specialized lubricants, diesel fuel purifiers, and air breathers for contamination control through high-tech engineering technologies. • Developed account strategies targeting potential clients, negotiating and closing deals, driving consistent revenue growth and building long-term relationships. • Kept a close watch on market dynamics and competitor activities, conducting feasibility studies to identify growth opportunities and improve revenue. • Delivered customized presentations, product demos, and seminars to introduce new products to the market, addressing client concerns and positioning products for success. • Provided continuous support to clients, solving technical issues and ensuring satisfaction, which led to increased repeat business and customer loyalty.

Duties & Responsibilities: • Project Coordination: Directed and monitored all onsite activities to ensure project progress aligned with the approved schedule, while managing materials reconciliation and troubleshooting activities. • Preventive Maintenance: Scheduled and conducted periodic preventive maintenance checks for mechanical systems, electric motors, pumps, engines, transmission powertrains, and hydraulics, minimizing downtime and ensuring operational efficiency. • Asphalt Trucks & Equipment Maintenance: Oversaw the maintenance and repair programs for asphalt trucks and components, optimizing turnaround time and ensuring safe, cost-effective operations. • Plant & Workshop Supervision: Managed all activities related to the asphalt mixing plant and workshop for asphalt trucks/heavy equipment, ensuring compliance with guidelines and meeting deadlines for assigned work. • Cost Control & Budgeting: Streamlined and controlled project budgeting, analyzed variances, and recommended corrective actions to ensure cost efficiency and alignment with project timelines. • 24/7 Onsite Support: Regularly monitored maintenance operations and coordinated personnel for optimal performance, providing technical support on a continuous basis. • Inventory & Supply Chain Management: Maintained an efficient inventory system for raw materials and spare parts, ensuring timely orders to avoid production delays and minimize idle stock. • Production Monitoring: Monitored daily asphalt production reports and raw material consumption, taking corrective action when necessary to optimize operations. • Efficiency & Process Improvement: Focused on increasing maintenance efficiency, reducing repeat jobs, and developing systems to ensure timely equipment delivery. • Tool & Fixture Design: Designed tools and fixtures required for workshop operations to enhance work efficiency and reduce turnaround time. • Proposal & RFP Guidance: Collaborated with the team to guide the preparation of proposals

Key Responsibilities: • Analyzed mechanical diagrams, drawings and creating a schematic layout of central air condition project in view of key quantifiable parameters encompassing mechanical scope/specification for designs and data sheet. • Directed and controlled the activities of workforce under purview including contractors, executing maintenance, repairs, installation and commissioning of a wide range of mechanical equipment. • Ensured procedural adherence. Catered to any unexpected technical difficulties, identified bottlenecks and effected systems reengineering. • Reviewed safety manuals, conducted safety audits and ensured operational readiness in the company by executing regular maintenance checks as per checklist. • Ascertained proper repairs and introduced processes that ensure timely repair, assembly and delivery in compliance with company’s quality standards.

The program is designed to develop and expand the candidates' capacity to analyse managerial problems and make intelligent and resourceful decisions which allows them to move forward in a successful management career. Paris ESLSCA Business School MBA program offers a balance between theory and practice, that helps candidates to acquire both breadth and depth of the knowledge and skills required for general management. The MBA program prepares individuals to be effective managers in a diverse and complex world. The program develops managers both as leaders and team players. The program fosters integrity, social responsibility and a high level of professionalism. Emphasis is placed on developing interpersonal, analytical and integrative abilities necessary to function in dynamic organisations.

Power Mechanical Engineering