Iskra Velichkova

Senior Director Marketing DACH @ PayPal

Country

Germany

City

Berlin

Industry

Internet

Skill

Advertising, Integrated Marketing, Creative Strategy, Digital Marketing, Online Advertising, Brand Development, Social Media, Marketing Strategy, Marketing Communications, Social Media Marketing, Art Direction, Marketing, Online Marketing, Strategy, Digital Strategy, Business-to-Business (B2B), Media Planning, Media Buying

Experience

Senior Director Marketing DACH

PayPal

2025-4 - Present · 1 yr 6 mos

Kleinmachnow, Brandenburg, Germany

Member of the Advisory Board

E-commerce Berlin Expo

2024-9 - Present · 2 yrs 1 mo

Freelance Writer

Капитал

2013-2 - Present · 13 yrs 8 mos

Sofia, Bulgaria

Head of Marketing - C2C and Brand

Kleinanzeigen

2021-6 - 2025-4 · 3 yrs 11 mos

Berlin, Germany

Lead the Rebranding from eBay Kleinanzeigen to Kleinanzeigen (launch in May 2023): X-functional multi-year project winning multiple awards for brand and product design, marketing effectiveness, marketing creativity etc.

Head of Marketing - C2C and Brand eBay Kleinanzeigen

eBay

2021-4 - 2021-6 · 3 mos

Berlin Metropolitan Area

Head of Brand and Content Marketing eBay Kleinanzeigen

eBay

2019-4 - 2021-3 · 2 yrs

Berlin, Germany

Head of Brand Marketing and B2B eBay Kleinanzeigen

eBay

2018-4 - 2019-3 · 1 yr

Berlin Area, Germany

Brand Marketing and B2B Lead eBay Kleinanzeigen

eBay

2017-5 - 2018-3 · 11 mos

Berlin Area, Germany

Senior Brand Marketing Manager eBay Kleinanzeigen

eBay

2016-9 - 2017-4 · 8 mos

Berlin Area, Germany

Account Director

Ogilvy

2011-5 - 2016-9 · 5 yrs 5 mos

Berlin, Germany

clients: Coca-Cola Western Europe - 14 markets (Coca-Cola, Fanta, Sprite, ViO, Waters) Gesicht Zeigen! (social projects) Radeberger Group, Volkswagen, German Foundation for Organ Donation disciplines: TV, print/OOH, social media, digital, CRM

Account Director

BBDO Worldwide

2011-1 - 2011-5 · 5 mos

Berlin, Germany

automotive industry, client: smart CRM, sales literature, corporate design

Senior Account Manager

DDB

2007-6 - 2010-12 · 3 yrs 7 mos

Berlin Area, Germany

clients: Volkswagen, Bosch, Deutsche Bahn, Atari, City BKK TV, print, CRM, online, viral, guerrilla, sales literature, corporate design

Project Manager

netzwerk P

2005-3 - 2007-5 · 2 yrs 3 mos

Berlin, Germany

clients: Mercedes-Benz, smart, Bosch localization of advertising materials for up to 30 countries per project development of online-tools for configuring advertising materials