Isidoro Ambe

As an independent board member, have made significant contributions to various multinational companies by providing strategic insights, implementing effective risk management policies, and fostering a customer oriented culture backed by high performance commercial organizations an strategies, with full transparency an accountability. With the experience in corporate governance and a strong understanding of financial market trends, have been able to add value to organizations by bringing a fresh perspective and independent judgement to the boardroom. Adding expertise and commitment to ethical business practices that have helped organizations achieve their goals and make well-informed decisions, ultimately leading to long-term success and growth.

SCOPE: I directed a sales and marketing organization that indirectly contained ~2,000 people and focused on large corporate, SME, microbusiness, mass-market, and residential accounts. In this role, I served on the ethics, human development, and technological evolution committees, and made numerous presentations to industry analysts covering Telmex. Building and implementing a global account and product strategy, we grew Telmex into a full-service information technology and business intelligence vendor, while achieving more than 40% sales growth over a 10-year period. In the process, we were able to greatly improve the customer’s perception of Telmex. SELECTED ACCOMPLISHMENTS Public Relations, Advertising and Promotion, and Marketing: Transformed the customer opinion of Telmex to “highly positive” through advertising, good corporate citizenship and community involvement programs, and mass/direct marketing of our improved product, service, and delivery quality. High Performing Teams and Succession Planning: Built a sales and marketing organization in which over 60% of the current Telmex executive team worked at some point. Developed a deep talent bench while experiencing minimal employee turnover. Customer Wallet Share: Drove a double-digit increase in corporate-customer share of wallet through promotion and sales of new product categories such as VPN, internet, information security, datacenter, cloud, and managed services.

SCOPE: My focus was overseeing sales and marketing for the top 5,000 Telmex accounts, including market intelligence, development of sales channels, advertising and promotion, and creating the product portfolio. I also made contributions to the negotiations, regulatory compliance, and integrations of multiple major international mergers and acquisitions. SELECTED ACCOMPLISHMENTS Business growth: Drove double-digit EBITDA and bottom-line growth over 10 years by deploying our key-account sales and marketing strategy across full range of business customers. Integrated acquired operations and installed sales and marketing methods to achieve the #1 or #2 position within 3–5 years in all international markets we entered. Mergers, Acquisitions, and Regulatory Compliance: Contributed to negotiations for expansion into 20+ Latin American and Eastern European countries—as well as broadening of the product portfolio—through acquisitions.

SCOPE: In this role, I was the youngest-ever person to hold an executive position in Telmex. With 8 direct and 700 indirect reports, I oversaw sales and marketing for the several hundred top Telmex accounts. I created a customer-centric organizational mindset, strategy, and sales team that enabled Telmex to compete and flourish after the former state monopoly was privatized and new competitors were allowed into the Mexican market. SELECTED ACCOMPLISHMENTS Strategic Thinking: Created seminal sales and marketing strategies that enabled Telmex to retain the vast majority of its previous monopoly subscribers in face of fears that competition might reduce customer retention to 30% or worse. Organizational Development: Established the first-ever sales and marketing organization to focus on company’s largest accounts. This involved analyzing the market opportunities, segmenting them by industry, creating the product and pricing strategy, developing channels, and training teams for each market segment.

SCOPE: I oversaw procurement, with 5 direct and 120 indirect reports. SELECTED ACCOMPLISHMENTS Reorganization: Realized double-digit ongoing savings within 6 months by reestablishing procurement’s central influence in all purchasing transactions, trimming the number of administrative levels, and minimizing waste by instituting new guidelines.

Support in the reorganization and strategy definition after the privatization process have take place on 1991, launching of new services and support the agreements done by the CEO with the different areas and executives to be sure of their fullfilment and achievements

Strategic Planning: Contributed to the launch of a new bank subsidiary, Grupo Financiero Inbursa. Evaluated market opportunities, created the commercial strategy, developed our product/service offerings, and built the initial sales team. Inbursa Bank is a leading Mexican financial institution.