isha arora

Managing ad sales for moneycontrol.com, India’s leading financial portal. Responsible for achieving quarterly sales targets and maximizing advertising revenues for the company. Work involves cultivating new business partnerships, maintaining liaison with clients and media agencies, understanding client needs and providing customized digital solutions. Work with internal resources to develop appropriate solutions to retain and grow existing accounts. Manage campaign deliveries & efficient utilization of resources.

Responsible for getting business for the company. Work involves meeting clients, making presentations to new prospects, drafting proposals, negotiating terms and closing deals. Also responsible for making monthly projections and achieving given sales targets, understanding client needs, liaisoning with clients, maintaining proper daily field reports and servicing of all the digital agencies as well as clients like Group M, Zenith, Tribal DDB, Initiative, Microsoft, Reebok, Honda, Discovery, TOI, Maruti etc.

Managing the NDTV bouque of sites including Ndtv.com, Ndtv Profit, Ndtv Gadgets, Ndtv Cooks, Ndtv Goodtimes, Ndtv Movies, Ndtv Auto, Ndtv Sports. Initially was responsible for managing video ad sales for the west region, work involved cultivating new business partnerships, maintaining liaison with clients and media agencies, creating awareness about NDTV video properties. Now as a part of display business, I am responsible for generating revenue from the key set of accounts assigned to me. Work involves understanding the requirements of clients and provide them customized digital solutions. Provide content integration options for clients specific to their core TG and encourage them to engage with NDTV users on a long term basis.

* Responsible for expanding the business from the Non Media category across the regions with a special focus on suggesting innovative campaigns and achieving good results for the clients. * Highlights – * Suggested and executed a successful campaign for Pantaloons India (Pantaloons Style Icon Contest). * Managed the first ever online campaign from JK Tyre * Suggested and executed a quiz contest on advertising winners for JICM Bhopal. * Suggested and Executed a special section for Yahoo! Where they can showcase innovations. * Ideated and launched India’s first “Digital Professionals Club” in November’10. The club has successfully organized 2 events. (Social Media Marketing Workshops in Delhi & Mumbai)

Managing programmatic sales for TIL's bouquet of websites including Times of India, ET, Vernaculars. Offerings include Programmatic Guaranteed Display and Video Buys, Audience Targeted Buys, Preferred Deals and PMPs . Pitching clients audience targeting on TIL's audience base, profiled with Colombia, our in-house DMP. We also offer custom profiles and audience guaranteed buys. Programmatic Training : As a programmatic specialist, have been taking in-house trainings on programmatic for India Sales team, CS team, Ops team and International sales teams to make them understand the evolution, landscape, deal types and jargons of programmatic

Handling Pan India Sales for Sociomantic Labs. Selling Programmatic Display Solutions for the full funnel. Cross Device. In App Re-engagement, Branding, Retargeting, Loyalty & CRM campaigns. Sociomantic Labs, a dunnhumby company, provides programmatic display advertising solutions for online, mobile and social. The company’s proprietary Streaming CRM technology allows the world’s leading advertisers to harness the value of their CRM and other first- party data assets to deliver individually personalized, dynamic ads for the full funnel. This results in broader reach, more new customers and increased loyalty of existing customers. Sociomantic has been profitable since its founding in Berlin in 2009 and has grown organically to more than 250 employees serving over 70 markets across six continents today.

Activities and Societies: Part of sponsorship committee of the annual fest Crescendo, Member of the college Choreo group