Ishaan Bassi

Heading PAN India Sales , Strategy and Operations for Loyalty & Referrals .

Key Responsibilities & Impact: Driving end-to-end sales strategy across Ultra Luxury, Luxury, Mass, and Affordable housing segments – overseeing both Direct and Channel Sales. Spearheading ₹1000+ Cr in annual revenue across marquee projects in Mumbai, Thane, and Bangalore. Managing a high-performing network of 1000+ institutional and non-institutional channel partners to maximize market reach and efficiency. Engaging a customer base of 50,000+ through innovative programs focused on increasing conversions, loyalty, and overall satisfaction. Continuously tracking market dynamics and competitor strategies to stay ahead of customer expectations and industry shifts. Leading BTL marketing efforts and crafting new, insight-led initiatives to boost visibility and pipeline growth.

Zonal Manager – Gurgaon & Faridabad (Own Retail & Modern Trade) Telecom Industry | Delhi-NCR Established a network of world-class COCO (Company-Owned, Company-Operated) telecom retail outlets across Delhi-NCR, scaling operations from the ground up. Led site identification, financial planning, and ROI forecasting for new stores – ensuring profitable expansion and strategic footprint. Launched 40+ high-impact retail showrooms within just 6 months as part of a rapid retail rollout. Oversaw sales of a wide portfolio including postpaid connections, smartphones, tablets, accessories, and related telecom services. --- Zonal Sales Manager – Rural Prepaid (Distribution & General Trade) Gorakhpur Zone – Gonda, Balrampur & Shravasti Districts Led a large, high-performing team of 73, including 8 Territory Sales Managers, 2 Airtel Money MSOs, and 65 Field Sales Officers. Drove end-to-end prepaid sales across a vast rural market through 22 distributors, 140 sub-distributors, and a network of 6500+ retailers. Orchestrated rural activation and loyalty programs like Anmolratna, Navratna, and Yuvaratna to boost engagement and channel performance. Managed a diverse telecom portfolio including prepaid voice & data, Airtel Money, VAS, and DTH services, ensuring deep market penetration and revenue growth.

Key Responsibilities & Achievements: Managed a thriving ecosystem of 7000+ auto rickshaws/3-wheelers, overseeing operational efficiency, customer engagement, and market expansion. Handled working capital management, sales promotions, and on-ground branding initiatives to support successful new product launches. Built and streamlined a strong dealer network by defining SOPs that ensured cost-effective operations and consistent service delivery. Oversaw the annual turnover of approximately 3600 commercial vehicles, contributing significantly to regional sales performance and growth.