Ishaan Bhargava

A cutting-edge digital lending platform developed by B Value Services, I lead a dynamic team driving operational excellence and strategic initiatives in the ever-evolving financial technology landscape. Buddy Loan is a revolutionary platform, distinguished by its advanced features and technology, catering to personal and business lending needs in both the Indian and US markets. In collaboration with 25+ Banks and Non-Banking Financial Companies (NBFCs), we have successfully streamlined and simplified lending processes, establishing ourselves as the fastest-growing lending aggregator in the country.

A pioneer in educational excellence for over 25 years. Founded by Late Shri Gurudev Gupta, visionary founder, Dainik Jagran newspaper and Rajya Sabha member, Govt. of India. Responsible to establish the first campus of Shrewsbury School in India, under the collaboration between Shrewsbury School, UK and Jagran Social Welfare Society. - Conducted a market research by collaborating with agency Kantar, and analysed the data to understand the K-12 educational market of India. - Analysed the education policies between India and United Kingdom to develop and implement a strategic business plan. Development and implementation of an ambitious yet effective marketing strategy to promote and announce the establishment of Shrewsbury School in India. - Gained a PAN India media coverage in print, digital, social, TV, PR by organising a press conference in New Delhi and Bhopal. - Implemented digital marketing strategies that led to Shrewsbury School India being a trending topic on Twitter. - Positioned Shrewsbury School brand in India by highlighting its rich 472 year old legacy and its prominent alma maters like Charles Darwin to Michael Palin.

An EdTech start-up, backed by the promoters of Dainik Jagran Group, India’s highest circulated newspaper. Promoted the newly established ed-tech venture as an innovator and executed the defined strategic vision while building a strong user base. - Generated a profit of over INR 5 million in the first year of operations. - Secured a funding from Amazon Web Services EdStart Member program. - Affiliated with Cambridge University Press & Assessment, to become the only Cambridge authorized examination centre in Central India. Ideated the brand strategy and executed marketing initiatives including launch, ad campaigns, website development, social media activations. - Established the brand identity within the first month of execution. - Organised press conference and seminars with celebrated industry experts. - Generated a user base of 100,000+ learners within six months of launch. - Collaborated with SaaS organisations based out of Australia, UK, Dubai and India. Management of finances, contracts, policy and nurturing relationships. - Drafted and implemented standard operating procedures (SoP) to solve operational challenges. - Designed processes to manage regular, weekly and monthly reporting of activities.

The Express Group is a 88 years old publication, conceptualised by prodigy of Mr. Ramnath Goenka, an appointed member of the Constituent Assembly of India. Responsible for marketing of digital division and increasing the advertising revenue for the West and South region. - Generated 550% revenue growth between 2013 to 2018. - Conceptualised marketing campaigns that resulted in a 10% month-on-month increase in digital news subscriptions. Worked with Social media team, including Editorial, SEO Specialists and Media Technicians. - Grew unique visitors by 72% between 2014 to 2016. Drove growth in page views from 8 million to 18 million in 2 years. - Transitioned regional language sites to English and recording a 200% growth in traffic within a year.

- Successful completion of marketing based live project in Mumbai. - Perform a survey and present the findings in form of a presentation. - Provide appropriate recommendations in form of an official report.