Ivan Sazonov

- Architects and implements the product strategy for the digital platforms of a leading business school. - Designed and launched a fully automated online payment system for high-value programs (up to $10k USD), eliminating 98% of associated sales support costs. - Increased conversions to qualified sales leads by 15% through a complete homepage redesign. - Drove an 80% year-over-year increase in qualified sales leads and a 30% uplift in repeat customer purchases by deploying a new content personalization engine.

Led the strategic transformation of a major media asset into a high-revenue e-commerce platform, converting a content audience into a transactional customer base and a core revenue driver. - Drove a 370% increase in organic traffic (from 1.5M to 5.5M MAU) in five months by engineering the platform's evolution into a "shoppable content" ecosystem, capturing a dominant share of the market's organic search. - Increased Average Order Value (AOV) by 90% by launching integrated e-commerce features that monetized the new audience. - Generated over $15M USD in attributable retail sales and achieved 200% growth in new user registrations by devising a new customer retention and loyalty program

Directed a 25-person product organization, instilling a data-driven culture to innovate and commercialize core banking services. - B2C: Achieved 30x revenue growth for a key document service by redesigning the UX and monetization model. - B2C: Migrated 80% of users for a critical legal service from in-branch to a digital self-service platform, reducing operational costs by 3x (estimated annual savings of over $5M USD). - B2B: Created and dominated a new B2B FinTech market segment from scratch (exporter VAT reimbursement), acquiring over 15,000 corporate clients and building a new business line valued at over $150M USD. - B2B: Slashed related support call volume by 66% through a full redesign of the Foreign Economic Activity (FEA) corporate banking platform.

- Pioneered Russia's first-ever in-messenger payment service ('Viber Wallet'), scaling the platform to achieve over $100 million in annual money transfer turnover.

- Developed the go-to-market (GTM) strategy for and successfully commercialized three foundational digital products (Games, Antivirus, Video) that became the cornerstone of the future MTS digital ecosystem.

Responsible for the execution for revenue from mobile communications and mobile Internet in the Moscow branch, managed the teams for the launch of tariff plans and infrastructure, development of innovative services for clients. • Launched Russia's first commercial 4G network in May 2012 • Launched a line of B2B tariff plans "Corporate Unlimited" and "Corporate Standard", which became the basis of the current offer for mobile communications and Internet for corporate clients. • Launched a 4G network for the Sochi 2014 Olympic Games.