Isadora Covas Godoi

Marketing professional with 4+ years of experience in multinational consumer goods companies such as Nestlé, McCain, and Grupo Bimbo, leading brand strategies, innovation, and 360° campaigns that drive growth and build relevance. Nestlé — Intern + Junior Analyst Co-responsible for launching 6 SKUs and 2 new chocolate bar lines in the Chocolates BU, contributing to portfolio strengthening and market expansion for Talento, Alpino, Charge, and Prestígio brands. McCain — Mid-Level Analyst Developed strategies that expanded brand penetration in Brazilian households, including the launch of the Airfryer line, with national execution and integration across retail and food service channels. Grupo Bimbo — Senior Analyst Leading the launch and consolidation of Takis in Brazil, building the salty snacks category within the company and participating in global innovation, branding, and profitability initiatives. I am driven by transforming consumer insights and market data into comprehensive brand strategies that combine creativity, holistic business vision, and flawless execution. I'm passionate about innovation, consumer behavior, and developing brands that become part of people's lives. Areas of expertise: Brand Management | Innovation & Product Launch | 360° Communication Strategy | Cross-Functional Project Management | Branding | FMCG | Retail & Food Industry | Consumer Insights | Data Analysis & Global Reporting