Isabel Tang

1. Be responsible for accomplishing the tasks assigned by the company and providing full services for clients. 2. Understanding client’s requirements and relevant market situations, to plan and drive the full proposal, be able to control the whole event, to integrate and expand various event resources. 3. Be responsible for the effective execution and control all sessions of on-site event, so as to achieve the expected goals and effects, and to ensure the event quality. 4. To conduct a comprehensive and impartial assessment of the results of events, to analysis the raw data, to write summaries and report to GM. 5. Be responsible for the communication and coordination between the project team and clients, as well as the allocation and optimization of internal resources. 6. To provide accurate information on market trends, demand changes, competitor and client’s feedback. Achievements: BVLGARI - 2021 XMAS INSTORE ACTIVATION IWC - 2021 THE BIG PILOT EVENT Michelin - 2021 CIIE Vacheron Constantin - 2021 Strap Bar 2.0 - 2022CNY Family Shooting

1. Competent in understanding client’s strategies and to identify clients’ needs and to create strategies to meet those needs. 2. Lead pitches and proposal development, proven track record in successful management and delivery of projects that reflects the brief and meets brand objectives. 3. Maintaining cost controls and managing to the team’s operational budget. Ensuring that all budgets are followed, projects are delivered with good GPs without any compromise made on quality. 4. Team management and help to drive the development of staffing plans. Define roles and responsibilities and assist in balancing worlds within teams. 5. Develop new business with existing clients and new clients, taking brief and leading new pitches till project execution. Achievements: Alibaba Small Home Decoration Festival Alibaba Taobao special-offer Launch Event Alibaba Economic Annual Meeting Huawei Qualified Marketing Launch Huawei 2021 MWCS Audi Design Shanghai multi-media exhibition Minecraft Game Launch Event MARKGONG 21FW Shanghai Fashion Show

1. Good understanding on branding and products, building and maintaining good relationships with client. 2. To explore the business opportunities for long-term cooperation. 3. Understanding client's ideas and requirements, keep posted with client and deliver the correct and complete message to team. 4. Analyze client's products, competitors...etc, continuously to find client's demand. 5. Be responsible for the execution plan and project schedule, management for the project progress to ensure the smooth operation. 6. Be responsible for the creative, concept, execution potential of the whole proposal. 7. Team's daily management and promotion. Achievements: Ferrari - 2017.2 GTC4 Lusso Esperienza in CBS JLR - 2017.2 All-New Discovery pre-sales in Beijing/Shanghai - 2017.3-4 All-New Discovery Media R&D in Yinchuan - 2017.9 L560 Media R&D in Qingdao - 2017.11 NSD V in Lop Nur CITI - 2018 Markets Bank Seminar - 2018 Markets Non-Bank Seminar - 2018 China Network Day - 2019 HK corporate hospitality event in SH Alibaba - Tmall Global x Disney pop store - Malaysia pop-up store - 天猫超级品类日-猫粮专场 - 天猫双11爆款清单线下快闪店 - 理想生活月饼新时尚 - POP station_易洋千玺专场 - Best of British Show - POP station_蔡徐坤应援站 - 517 淘宝吃货节 - 淘宝全球购飞屋买手店 - 阿里妈妈2019年度峰会 - 阿里妈妈ONE大会 - 天猫精灵2020新春豫园精灵送福 - 2020盒马盒区全家福年货节 UNIQLO - 2019ss Press Preview MONTBLANC - Montblanc Limited Edition Trolley Launch Event MASERATI - 2019 Atelier Project UNIONPAY - 2019银联62节 中国李宁 - 中国李宁澳门威尼斯人开业

1. Maintaining the client's relationship and according to the client's requirements to complete the relevant project. 2. To cooperate with creative studio to complete a proposal: including event concept, Key Visual&3D design,onsite soft decoration, rundown, performances, etc. 3. In charge of taking the team work together in planning and execution of the project. 4. Completing the quotation according to the proposal; selecting suitable suppliers for the project. 5. Onsite management&resolution. Achievements: C&A - 2016.3.18-3.20 C&A SS16 Presentation LONGINES - 2016.3.31 Nanjing Grand Opening@Deji plaza Duravit - 2016.6.1 Philippe Starck Event @Waterhouse, Shanghai SHISEIDO - 2016.7.26 UTM #ProtectMyBeauty PR event@CHAO hotel, Beijing Montblanc - 2016.9.6-9.8 Boheme Launch event #Essential Moment @Four Seasons, Beijing CHANEL - 2016.9.27-10.9 #MeetMyBoyFriend Exhibition @SKP, Beijing

1. Responsible for the whole event including: Design Proposal/Construction Scheme/ Onsite Management/Cost&Event Quality Control 2. Cooperate with creative, design department to finish a proposal, including theme design, key visual, stage, decoration, rundown, performances and other creative ideas 3. Search for appropriate suppliers（hardware construct/AV/software decoration/performance,etc） Achievements: Johnson&Johnson - 2015.3 Healthy Society Press Conference@BJ - 2015.6 GA Academy Boss Interview@BJ&SH Chando - 2015.4 白马王子骑遇记 明星场 @SH/BJ/Chengdu/Shenyang Volvo - 2015.5 SL60 Launch@Hangzhou - 2015.7 XC90 Launch@SH

1. According to the client's brief to coordinate the design and production team working together, to complete the event proposal&event budget 2. Select the appropriate supplier for software deco/performance/catering, etc 3. Event cost control & onsite management Achievements: Dior - 2013.2 BC Annual Conference@Sanya - 2013.3 Snow HPP Weibo campaign@Chengdu/Harbin - 2013.9 VIP Dinner@SH Ritz-carlton&Roosevelt Paul Frank - Out of Julia 2013 SS New Collection Launch YHD(1号店) - 2013.5 "527"​ Foodie Carnival@SH - 2014.10 "不明觉厉"​ RoadShow@SH - 2013.10 "舌尖上的联合国"@SH - 2013.11 Internet Exhibition@SH - 2014.12 Food Exhibition@SH Borrison China - Roca 世界节水日RoadShow@SH - Nachtmann&Riedel Food Exhibition@SH Breguet - 2013.12 Mini-Basel Tour@SH - 2013.12 Media Afternoon Tea@SH - 2014.9 Genesis Concert@SH JLRC - 2013.12-2014.3 F-type Lifestyle Roadshow@National 45 cities - 2014.5 Dealer Big Pack - 2014.5-7 RR LWB GolfDisplay@National 20 Golf Clubs - 2014.7-8 NSD R3/R4/VVIP/Jamboree

1. Yearly planning on PR works with internal departments and business partners on definition of targets, defining measures to evaluate the targets and quarterly reviewing targets, planning and monitoring budget. 2. Media Relations Overall Management: to maintain solid and sound relations with key media and manage media relations through building up, and maintaining the media database, maintaining relations with opinion leaders, and managing media relations events. 3. Drafting press releases and other company literatures, operatiing and pormoting the official sina micro blog's everyday. 4. Responsible for maintainning the media zone 5. Responsible for establishing and maintaining the KOL resource: fashion talent writers & stars (including micro blog and blog) - Responsible for agency's selection and management Achievements: 2012.5 MEICI GALA NIGHT

http://www.onlylady.com 1. According to the company's goals, assist MKT Director completing the MKT work plan/summarize. 2. Responsible for the MKT team member‘s working performance review. 3. Issuing daily press release, executing the ATL&BTL events. 4. Exchanging the BD flow. Achievements: 2009-2011 Beauty Queen