Isabelle Schmitt

Produced the Short Films Walk New York 2018 and 2019 edition, gathering 10-15 design showrooms in Soho and over 3,000 architecture and design addicts and professionals for a night of short films, design, architecture and connection. Demonstrated negotiation skills in the selling and promotion phases, as well as strong coordination skills and attention to detail in the implementation of the event.

Spearheaded and implemented the 360-degree marketing and communication strategy for North America’s consumer and trade markets. Branding - developed branding strategy for the North American market and liaised with Italian HQ to keep brand consistency and create synergies worldwide. Team Leading - built from scratch and lead a team of five achievers and a network of freelancers through the digital marketing and LED technology revolutions. Operational Marketing - worked closely with flagship stores, retail stores and online retailers on catalogs, brochures, promotions, product launches, merchandising, advertising and POS material. Digital Communication - outlined and implemented the North American digital strategy from building a complex website from the ground up to launching social media, newsletters and digital advertising. Store Planning - researched for perfect location, optimized space layout and product display with architects, and followed through with construction teams for New York, Miami, Chicago and Los Angeles flagship stores. Visual Merchandising - planned and executed windows, store layouts, product launches and promotion displays for up to 15 brand owned flagship stores. Special Events and Tradeshows - coordinated and produced all special events including store openings, industry tradeshows, product launches or design events. Initiated creative partnerships within the design and fashion industries creating unique and memorable experiences for clients to associate the brand with. Public Relations – optimized editorial coverage for the brand with PR agency.

Sales associate for the United Nations store. Volunteer work (1 day/week). All proceeds from sales funding Unicef actions for children in need around the world.

Coordinated Colors & Trims projects for over 30 existing or future vehicles designed for worldwide and specific markets. Range of actions included writing the marketing strategy brief, following up trends and market, effectively organizing sessions with Directors of Brand and of Product Strategy and releasing projects reports. • Strategically reorganized and simplified all lines of products into a clear offer for sales and customers. • Successfully managed relationships with Automobiles Citroën, the Fiat Group and Toyota Motors Company on co-operation projects. • Created a success-oriented interaction between Design, R&D, Industrialization and Production. • Managed partnerships with brands such as La Griffe Roland Garros or Microsoft X-Box 360, creating a global strategic promotional plan around the vehicles developed.

Defined and implemented the marketing and advertising strategy aimed at increasing car sales of 55 dealers and 310 retailers, including setting up mass media and direct marketing campaigns, organizing roadshows, product launching, sponsorship and incentive events, developing and optimizing the suppliers panel and managing relationships with ad and media agencies. • Optimized the marketing budget,ensuring that the Marketing action plan meets market needs and changes • Considerably improved the quality of communication and visibility of the Brand by creating a communication handbook and kit, counseling dealers on their local communication strategy, organizing training and information sessions and setting up financial incentives. • Designed and organized incentives for the whole sales force(car selling,parts selling and repair)leading to improved sales figures. • Designed, organized and led 60 sales training sessions on products,competition and market trends for over 450 car salesmen.

Worked on turning around dissatisfied customers by finding the better solution to their issues and acting to preserve the brand image. • Successfully implemented action plans with 25 dealers allowing them to improve their quality of service indicator and reach top ranks. • Dealt with high to lower legal risk customer claims.

Followed up the licensing activity for Home & Furniture products, including managing the development of products under license in cooperation with the licensee and the Product Development department, following sales of licensees and implementing marketing actions to improve them. • Conducted research on several market segments and pointed out opportunities of development of licensed products. • Dealt with infringements files and ensured market watch.

Coordinated all advertising needs in France for two customers: Lidl, hard discount supermarkets (weekly ads for regional newspapers, billing campaigns for shop openings, folders for TV magazines…) and Ambiance & Styles, network of franchised house ware shops (billboards, yearly catalogue, spring and Christmas leaflets, radio spots, on the spot advertising,)