Isabelle Schrills

I lead Swissinfo’s technology strategy with a focus on data, personalization, AI, and UX to drive the digital transformation of the international media service. Together with internal teams and external partners, I shape a future-ready tech and data landscape that fosters innovation, efficiency, and user-centricity. As Head of IT, I ensure a stable, scalable, and secure infrastructure and oversee the implementation of our product development strategy (CMS, Web, App). I drive the integration of emerging technologies into our platforms, enabling impactful product innovation and sustainable value creation for our global audiences. As a member of the executive board, I translate strategic goals into actionable tech initiatives, promote agile execution, and ensure Swissinfo remains competitive – with a strong focus on relevance, reach, and retention. I actively contribute to group-wide initiatives at SRG SSR in the fields of digital transformation, technology, data, and AI – helping shape the future of public service media in Switzerland.

Member of the steering committee in the role of industry expert, providing general support and guidance; Provide insight on market and industry challenges and current movements and aspirations, as well as challenges and pain points to identify promising AI, Generative AI and data science projects; Leading of the cooperation among ETH and the different departments of Ringier

Further development of the data strategy, proprietary data & technology products within the Ringer Global Tech & Data Unit as part of the overall transformation to a data and tech savvy company, considering market and customer needs, competitor movements, technology trends and Ringier's own business models and state of its products Strategic development of transversal data and technology initiatives for services and products within the group Development of product and platform strategy and framework for internally build AI technology Initiation of strategic partnerships within and outside the Ringier group, identification of business use cases, project management and execution

Reporting to the Chief Technology & Data Officer, facilitate and contribute to the development, formulation and execution of the group technology and data strategy, incl. roadmap, deviating program and the accompanying change management, for the digital transformation of the company; project management for strategic technology and data related projects

Key account management, business and client analysis, development of account strategies, coordination and development of customized proposals and solutions, orchestration of project teams, project management, coordination of project implementation, contract negotiation and preparation, sales controlling and forecasting

Participation in various consulting projects in the field of communications consulting for diverse industries, support in the strategic conception with focus on corporate communications and public affairs, conducting of detailed research, background papers and dossiers on political, scientific and economic issues; creation of customer, market, stakeholder and business analyses, derivation of communicative measures, messages and recommendations for action

Project manager for market entry in Germany, Austria and Switzerland, preparation of the marketing strategy incl. project and milestone planning, market research, competitor analysis, B2B and B2C acquisitions

Executive team 2008-09, jointly responsible for the strategic annual planning and coordination, leading a team of 8 members, responsible for partner management, sales, marketing and pr, initiating and steering of projects

Thesis: Enterprise 2.0 & Innovation Management