Isabelle Alfriend
Manager, Marketing & Communications @ Travis Manion Foundation
About
My name is Izzy and I am a results driven digital marketing strategist with a passion for building meaningful connections that allow me to create growth opportunities for myself and others as a leader. With a foundation built on creativity and strategic thinking, i've honed my skills working with a prestigious brand like Estée Lauder in the past year, giving me the opportunity to take initiative in my career by working across multiple external teams while ensuring media success for my clients. I'm not just a marketer; I'm a relentless empathizer, an agile thinker and problem-solver, and a driver of change & impact. Equipped with a strong marketing background, a mindset geared towards action and a captivating personality, I am ready to establish a lasting influence in the industry.
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United States
Marketing & Advertising
Graphic Design, Project Management, Creative Campaign Development, Digital Marketing, Presentation Skills, Google Analytics, Microsoft Excel, Microsoft Office, Leadership, Teamwork, Communication, Public Speaking, Problem Solving, Customer Service, Retail, Consumer Behavior, Brand Awareness, Influencer Marketing, Social Media, Web Content Writing
Experience
Manager, Marketing & Communications
Travis Manion Foundation
Senior Manager
Decoded Advertising
New York City Metropolitan Area
Account: Estée Lauder Companies (Dr.Jart+, Too Faced & Smashbox)
Manager, Media Solutions
Decoded Advertising
New York City Metropolitan Area
Account: Estée Lauder Companies (Too Faced & Smashbox)
Associate Media Solutions Manager
Decoded Advertising
New York City Metropolitan Area
Account: Estée Lauder Companies (Too Faced & Smashbox)
Creative Team Lead
Penn State Prime Marketing Organization
University Park, Pennsylvania, United States
•Selected as Creative Lead for Penn State Prime’s agency practicum, leading a team to develop a fully integrated marketing communications campaign for Starbucks’ Bulk Gift Card product line. •Directed the creation of all visual assets for presentations and campaign deliverables, ensuring cohesive branding and professional-quality execution. •Guided the team in developing and pitching a multi-channel marketing plan to Starbucks corporate, combining strategic insights with creative storytelling. •Collaborated with mentors from Starbucks and Decoded Advertising in NYC to refine strategy, enhance creative execution, and deliver a client-ready campaign.
Influencer and Content Marketing Intern
Amsive
New York City Metropolitan Area
•Built and executed influencer marketing campaigns for consumer clients with budgets of $30K+, sourcing influencers, managing outreach, and coordinating with cross-functional marketing teams to maximize campaign impact. •Developed client-facing deliverables, including content briefs and monthly analytics reports for 40+ influencers, driving client success in meeting campaign objectives and KPIs. •Streamlined influencer sourcing through advanced analytics and platform research, enabling clients to fill 7 influencer positions 4x faster than projected. •Managed content and performance analytics for 10 influencer campaigns, consolidating social platform data into actionable reports with optimization recommendations.
Marketing Intern
The Brand Guild
Washington DC-Baltimore Area
•Crafted and executed influencer and social media campaigns by setting clear goals, identifying target audiences, crafting social media copy, and conducting strategic outreach to achieve objectives. •Conducted competitive analysis and market research, generating insights to enhance messaging, creative, and overall brand positioning.
Server
Pablo's Bowls
Ocean City, Maryland, United States
Camp Counselor
The Mountain Element
Colorado, United States
Nicole Miller New York Intern
Nicole Miller
New York, New York, United States
-Assisted the head designer with coordinating design samples by packaging sketches and swatches, and placing orders for production while organizing -Coordinated efforts with the design and advertising departments to ensure organization and meet timelines for photoshoots and final fittings for runway models
Education
Penn State University
Marketing
Roland Park Country School
Isabelle Alfriend's Contact Information
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