Isabella Williamson

At Tyde AI, we make AI adoption simple, strategic and sustainable. Our multidisciplinary team blends consulting, engineering and training to turn AI from hype into measurable business impact. From defining your AI strategy to building custom solutions, we handle every stage of transformation. Whether you’re a growing SME or a global enterprise, we ensure every project is grounded in your business reality, so AI works for what makes your organisation unique.

Developed Consulum's emerging technologies offering and internal Generative AI strategy. The emerging technologies offering spanned artificial intelligence, metaverse, blockchain and XR, enabling Consulum's digital team to advise on frontier technologies impacting client communications and to deliver cutting-edge generative AI and metaverse projects. The internal Generative AI strategy was designed to bring strategic clarity to the impact of AI on communications services, upskill communications, policy and strategy teams in critical AI skills and develop custom tools to maximise AI's impact on specific workflows.

Project management, strategy development, media handling and collaterals development for corporate and government clients across the GCC region.

Provided strategic communications support and advisory around complex legal matters for international clients. This involved conducting research, crafting proactive and crisis communications strategies and supporting materials, developing and supporting social media campaigns and media handling in English and Russian.

Delivered detailed due diligence reports focused on uncovering potential risks for large multinational clients.