Isabella Ioannou

• Create and manage content across many platforms such as Facebook, Instagram, LinkedIn, X, Youtube, Telegram & TikTok. • Build and execute data-drive social media strategies for over 5 brands. • Create, publish and execute content that enhances trader interaction and transparency as well as increase brand awareness and engagement. • Launch, optimize and monitor social media paid campaigns with a performance-driven approach to drive conversion and quality leads. • Review and approve content and design prior to publication to ensure alignment with brand guidelines, messaging, and compliance requirements. • Schedule and analyze posts using tools like Meta Business Suite. • Prepare and present monthly social media performance reports, analyzing key metrics such as reach, engagement, and follower growth to inform strategy and optimize accordingly to improve results. • Manage online reputation by monitoring comments, messages, and mentions, ensuring timely and appropriate responses in line with brand guidelines maintaining a positive brand image across social platforms. • Collaborate with design, marketing, and sales teams to ensure cohesive brand messaging. • Support and promote product launches, events or announcements. • Conduct competitor research on regular basis and work on product innovations and competitive advantage. • Work with cross-functional teams i.e. Product/IT to establish growth strategies to support Company's revenue goals i.e. loyalty scheme. • Conceive and execute a wide range of content campaigns to drive education and engagement. • Conduct A/B testing to present different content to different variants (user groups), gather their reactions and user behaviour and use the results to build product or marketing strategies in the future. • Website redesign which includes updating content, refreshing layouts, and improving navigation for better conversions and site performance.

• Conduct competitor research in a regular basis and work on product innovations and competitive advantage • Work with cross-functional team (Product, Marketing) to establish growth strategies to support Company 's revenue goals • Analyze data to monitor revenue performance and uncover areas for improvement • Prepare and present recommendations , reports, and findings from experimental data all the way up to the executive level • Conceive and execute a wide range of content campaigns to drive education and engagement • Build and execute social media strategy • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action • Create editorial calendars and syndication schedules • Develop and execute Paid Social campaigns & prepare monthly reports • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information • Implementation of the Internal Regulations and procedures of the Company

- Responsible for planning, developing, implementing and managing the overall digital marketing strategy of Com2go and its clients. - Responsible for managing the workflow of the digital marketers and graphic designers. - Team monitoring - Set, monitor and report on team goals. - Arranging team meetings. - Preparing client purchase orders. - Preparing and managing monthly, quarterly and annual budgets for the Marketing department. - Collaborate with the digital team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing customers. - Maintain digital marketing staff by training and organizing employees. - CV Screening and interviewing employees.

- Operating as the lead point of contact for all matters in regard to my accounts. - Building and maintaining strong, long-lasting customer relationships. - Overseeing customer account management. - Developing trusted advisor relationships with key accounts. - Developing new digital strategies and campaigns with existing clients and/or identifying areas of improvement considering their specific requirements. - Preparing reports on clients’ marketing campaign’s overall performance. - Forecast and track key account metrics. - Assisting with challenging client requests or issue escalations as needed. - Suggesting, designing, and implementing digital projects to increase customer ROI. - Analyzing digital campaigns success. - Maintaining clients’ social media presence across all digital channels. - Identify the latest trends and technologies affecting our industry. - Work with team to brainstorm new and innovative growth strategies. - Oversee and manage all contests, giveaways, and other digital products. - Planning digital marketing campaigns, including social media and display advertising. - Scheduling and boosting posts on a variety of social media platforms. - Design, build and maintain clients’ social media presence. - Identify trends and insights and optimize spend and performance based on the insights. - Brainstorm new and creative growth strategies. - Collaborate with agencies and other vendor partners. - Event management for client events.

• Business development • Account management • Assistant to the digital account manager • Client service • Digital Marketing Strategy • Social Media Management (Facebook, Instagram, Twitter, LinkedIn) • Content Writing • Planning digital marketing campaigns, including web, email, social media and display advertising • Maintaining clients’ social media presence across all digital channels • Measuring and reporting on the performance of all digital marketing campaigns • Developing and monitoring campaign budgets • Identifying trends and insights, and optimizing spend and performance based on the insights • Brainstorming new and creative growth strategies • Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Working with a global customer base and engaging effectively and collaboratively with people from different cultures • Identifying, recommending and implementing tools or techniques that significantly improve and support successful management and delivery of projects

Member of a promotion and marketing agency team employed to attend and promote various products at large events and exhibitions.

Invited on two occasions as a guest speaker to a private English school to both IGCSE & A LEVEL students studying Travel and Tourism with regards to choosing the specific subject as a career and my experiences to date.

The duty of greeting guests, check-in/check-out, reservations, concierge and daily guest relations.

The duty of assisting international students with their applications, enrolment, visa processing, seeking accommodation and any other assistance required.

• Digital Tools in New Media • Media Management & Marketing Communications • Environmental Journalism • Multimedia Journalism: Authoring for Interactive Media • Digital Media & Storytelling in Travel & Tourism • New Media: Theories & Perspectives