Isabella Gouveia de Lima

SEO and GEO Sr. Specialist @ FoodChain ID

About

Journalist, communicator and a big passion for new challenges. As you may notice, now changing to product!!! I have experience in Digital Marketing, Social Media, Copywriting and SEO for websites and e-commerce. I worked at the São Paulo Secretariat for Urban Development, producing journalistic texts for the website "Gestão Urbana", which later gained prominence with the recognition of the São Paulo Master Plan by the UN in 2017. I started my career with Digital Marketing at Leroy Merlin, where I took my first steps in the retailer's Internship Program and later continued as a Digital Marketing Analyst. The challenge taught me how to produce content focused on SEO, categorizing product families and producing inspirational content for clients and later managing the brand's Pinterest. Managing KPIs was our guideline for producing content and improving the site's product pages. I lived an exchange for 2 years in the United States, where in addition to acquiring fluency in the English language, I learned to be adaptable, flexible and fall in love with the new, including my new experience: the world of children. I specialized in SEO and Digital Marketing at Stanford University in California and acquired the TOEFL, English language proficiency certificate. I returned to Brazil working at Agência Trama, where I was responsible for managing social networks for 5 clients from different sectors, producing content focused on SEO, Email Marketing and monitoring KPIs for each client. Since 2022 working at Accor as an SEO Senior Analyst, managing strategy for Brazil, Hispanic Countries and North America, coordinating partner agencies, optimizing content for blogs and transactional pages, analyzing KPIs, and developing data-driven strategic actions. Now, I am starting a new challenge in the Product area, aiming to connect SEO, user experience, and technology to enhance digital performance.

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

SEO, Product, Comunicação intercultural, Produção Editorial, Comunicação Pública, Criação de conteúdo da web, Gestão de Sites em WordPress, Redação Institucional, Fotografia de eventos, Clipping, Publicação online, Comunicação empresarial, Jornalismo digital, Produção de conteúdo, Relacionamento Institucional, Análise de Engajamento, Redação de notícias, Planejamento Editorial, Relatórios de Comunicação, Pesquisa de Personas

Experience

SEO and GEO Sr. Specialist

FoodChain ID

2026-3 - Present · 7 mos

Loyalty Products SR. Analyst

Accor

2025-2 - 2026-3 · 1 yr 2 mos

• Análise de desempenho de produtos de fidelidade com base em KPIs de engajamento e conversão. • Planejamento de estratégias de engajamento digital e campanhas segmentadas para públicos específicos. • Desenvolvimento de relatórios bimestrais de performance, incluindo gráficos, tabelas e insights estratégicos. • Coordenação de iniciativas de experiência do usuário em plataformas digitais. • Criação de documentação de processos e procedimentos operacionais. • Monitoramento de tendências de mercado e comportamento do consumidor para ajustes em produtos de fidelidade. • Implementação de melhorias em jornadas de fidelidade com base em dados de comportamento e feedbacks de usuários. • Integração de soluções tecnológicas entre plataformas de CRM, e-mail marketing e ambiente digital para otimização da performance dos programas de fidelidade.

Senior SEO Analyst and Digital Project

Accor

2022-4 - 2025-1 · 2 yrs 10 mos

• Coordination of partner agencies (SEO) • Management of SEO strategy for Brazil and Hispanic countries • SEO for blog content and transactional pages (outline approval, strategy, and content production) • Analysis of SEO performance KPIs and creation of bi-monthly results reports • Creation of technical SEO tasks and backlog monitoring with the central team • Monitoring website traffic metrics and developing strategy based on data analysis

SEO Teacher

ComSchool International

2022-8 - 2023-4 · 9 mos

Basic SEO concepts teacher

Seo Analyst

Dasa

2021-9 - 2022-4 · 8 mos

● Planning content strategy for the year and estimating KPIs; ● Macro keyword research for 9 websites – SEO for each one of the brands inside Dasa; ● SEO analysis from the competition and reports creations; ● On page SEO improvements: header checking, images, links, nomenclature, title, meta description and others; ● Technical SEO checklist; ● KPIs analysis and presentation for the marketing team; ● Blog content and website content strategy with another teams – CRM, branding and interconnected content.

Junior Seo Analyst

NP Digital Brasil

2021-6 - 2021-9 · 4 mos

● Creating outlines for writing and optimizing SEO content; ● Content calendar creation with refresh for old content and new content for strategic keywords; ● Macro keyword research and comparison between positioning of competitors of the same segment. Study of improvements and strategies to be worked after researched results; ● On page SEO improvements: header checking, images, links, nomenclature, title, meta description and others; ● Target audience research; ● SEO Training for Clients and Consulting for customer service area; ● Publishing optimized texts

Aupair Exchange

Cultural Care Au Pair

2018-10 - 2021-2 · 2 yrs 5 mos

• Study and Work Exchange in Califórnia • English as a second language- College of Marin • SEO and Digital Marketing - Stanford University

Marketing Communications Analyst

Leroy Merlin

2017-1 - 2018-10 · 1 yr 10 mos

São Paulo e Região, Brasil

• SEO-focused content for the website and product families, family analysis by Google Analytics and SEO ranking improvement strategy; • Content families strategy, tagging and organization of editorials on the website; • Publishing content in markdown language; • Family hygiene project and review of all website content focusing on SEO improvements in all content produced; • Creation of inspirational 3D images, focused on website access and customer search metrics; • Management and creation of the brand's Pinterest strategy. Research for categorization and nomenclature.

Marketing Intern

Leroy Merlin

2016-3 - 2016-12 · 10 mos

São Paulo e Região, Brasil

• Content creation for Leroy Merlin exclusive brands; • SEO optimization in product families and communication standardization of Exclusive Brands pages; • Creation of content and categorization families; • Research in physical store and e-commerce to produce texts for exclusive brands; • Understanding the personas of each brand.

Communication Intern

Universidade Presbiteriana Mackenzie

2015-5 - 2016-2 · 10 mos

São Paulo

• Content production for the institutional website; • Production of guidelines and texts for the newspaper "Loko Loko", a media that linked Institutional Marketing to University students; • Creation of website performance reports; • News coverage of events.

Communication Intern

Secretaria Municipal do Desenvolvimento Urbano de São Paulo

2014-1 - 2015-4 · 1 yr 4 mos

São Paulo

• Electronic newsletter production; • Creation of Urban Management website pages (wordpress) and daily clippings; • News coverage of events; • Creation of articles for the Urban Management website: http://gestaourbana.prefeitura.sp.gov.br/ - Urban Management Website