Isabella Aguinaga

Influencer & Community Marketing @ Lore

About

I’m an influencer marketing and social media professional with experience across beauty, fashion, and lifestyle, supporting creator partnerships for both DTC and Sephora. My background spans influencer strategy, creator outreach, gifting and product seeding, UGC coordination, and campaign execution, with experience working cross functionally alongside PR, social, and brand teams to bring creator led campaigns to life. Across roles in beauty PR, social, & influencer marketing, I’ve managed large scale gifting initiatives, supported high profile launches and seasonal campaigns, tracked performance using tools like CreatorIQ/TRIBE, and helped strengthen long term creator relationships. I bring a strong understanding of influencer trends, a detail oriented execution style, and a genuine passion for building authentic partnerships that drive brand awareness and cultural relevance.

Country

City

United States

Industry

Marketing & Advertising

Skill

Marketing Campaign Management, Gifting Strategies, Influencer Outreach, Social Media Marketing, Creative Pitching, Seeding, Campaigns, Influencer Marketing, Campaign Strategies, Content Planning, Copywriting, Strategic Communications, Branding, Brand Awareness, Information Graphics, Journalism, Event Planning, Brand Storytelling, Presentations, Marketing Campaigns

Experience

Influencer & Community Marketing

Lore

2025-8 - Present · 1 yr 2 mos

Beverly Hills, CA

-Supported the scaling of LORE’s DTC business and Sephora retail launch by expanding the brand’s creator ecosystem through influencer and UGC creator prospecting, outreach, and relationship management. -Managed 4 influencer marketing campaigns, including large-scale gifting and product seeding initiatives reaching 5,000+ creators, driving brand awareness during key launch and growth moments. -Supported creator retention initiatives and supported the execution of seasonal and promotional campaigns, including Holiday and Valentine’s Day. -Tracking Monthly KPI’s

Social & Influencer Marketing Intern

DEAU

2025-2 - 2025-7 · 6 mos

Los Angeles, California, United States

- Managed DEAU Instagram content and scheduling -Created original photo, video, and graphic assets for campaigns - Led all influencer marketing initiatives (paid & organic) from seeding, outreach, contracts, negotiations, asset feedback, and reporting - Handled influencer discovery and maintained gifting logistics - Tracked performance across social and influencer campaigns - Fostered community engagement by actively responding to comments and DMs, while strategically participating in relevant social media trends to boost visibility and brand connection

Beauty PR Intern

Chasen Creative Media

2024-8 - 2025-1 · 6 mos

Beverly Hills, California, United States

-Supported beauty clients including OUAI, Clinique, House of Lashes, Half Magic, John Paul Mitchell Systems, Salt & Stone, Tan-Luxe, BYOMA, Isle of Paradise, and more - Managed showroom inventory, coordinated inbound/outbound shipments, and organized event resources - Handled gifting logistics for press, influencers, editors, and celebrities—tracked samples and mailers - Monitored and compiled daily press and social media placements for clients - Conducted industry research on trends, competitors, and emerging talent - Built and maintained media and influencer contact lists - Assisted in drafting product pitches and campaign materials - Contributed creative ideas during internal brainstorms for campaigns and events -Supported influencer and editor outreach