Isabela Massola Mendes

Isabela Massola Mendes

Global natura brand director @ Natura

Country

Brazil

City

São Paulo

Industry

Cosmetics

Skill

Gestao de projetos, Gestão de desempenho, Gestão de relacionamentos empresariais, Liderança, Comunicação, Desenvolvimento de negócios, Planejamento estratégico, Gestão, Comunicação oral, Relacionamentos interpessoais, Gerenciamento de categorias, Marketing Strategy, Marketing, Product Development, Brand Development, Brand Management, Branding & Identity, Corporate Branding, Brand Architecture, Business Strategy

Experience

Natura

Global natura brand director

Natura

LinkedIn
2023-8 - Present · 3 yrs 2 mos

São Paulo, Brasil

Responsável pela estratégia global da marca Natura em todos os mercados em que atuamos. Branding, Design, Estratégia de posicionamento de marca, temas de diversidade e sustentabilidade, comunicação, collabs e parcerias, Experiencias de marca.

Natura

Gerente de Unidade Negócios

Natura

LinkedIn
1996-2 - 2024-2 · 28 yrs 1 mo

São Paulo Area, Brazil

Natura

Global director for beauty brands

Natura

LinkedIn
2020-2 - 2023-2 · 3 yrs 1 mo

São Paulo, Brazil

head for Core Beauty businesses - Chronos, UNA and LUMINA brands for Skin, hair and make up categories

Natura

Global Fragrances Group Manager

Natura

LinkedIn
2013-8 - 2020-2 · 6 yrs 7 mos

São Paulo Area, Brazil

Responsável pela categoria Perfumaria e suas marcas globalmente. Responsible for Natura Fragrances globally - its sub-brands, products and all category.

Natura Cosméticos

Beauty brands Global marketing director at Natura

Natura Cosméticos

2020-2 - 2024-2 · 4 yrs 1 mo
natura cosmeticos

International Marketing Director

natura cosmeticos

2016-2 - 2020-2 · 4 yrs 1 mo

Greater Buenos Aires, Argentina

Education

INSEAD

INSEAD

LinkedIn

Internacional marketing

2002-4 - 2002-4 · 1 mo
School of Economics, Business and Accounting at the University of São Paulo

School of Economics, Business and Accounting at the University of São Paulo

LinkedIn

Economics

2003 - 2005 · 2 yrs
INSEAD

INSEAD

LinkedIn

Business, Management, Marketing, and Related Support Services

2002 - 2002

Understand the marketing process and learn how to create a marketing plan using customer insight and competitor analysis, including segmentation, targeting and positioning Develop a brand strategy and positioning, leading to the development and management of communication, pricing and distribution strategies, including a focus on new, social media Explore the implications of serving multiple markets and of the emergence of new markets as opportunities for sales growth and as threats from new branded entrants into home markets

USP - Universidade de São Paulo

USP - Universidade de São Paulo

LinkedIn

Communication and Media Studies

1993 - 1996 · 3 yrs

Isabela Massola Mendes's Contact Information

Email

******@***.com

Phone

(**) *** ****

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