Isabela Favoretto
Gerente executiva- GPM de Segurança da Informação @ Cielo
About
I am Isabela Favoretto, Operations Leader, with 7+ years of experience in the corporate environment, working in both national and multinational companies, through Energy Distribution Sector (Neoenergia | Iberdrola- 2016 2019) and through Technology Market Leaders (Salesforce: 2019 | Cielo: 2019 until now). Currently, my team is responsible for 20+ Operations processes, and addresses 700k customer and commercial requests monthly, amongst the main processes: POS Rental Rate Discount/Exemption application, sales cancellations, charge reversals, balance documents for audition purposes and others. During my experience in the Energy Sector, I focused on Customer Experience, through First Call Resolution projects, Active Relationship and implementation of New Customer Service Management Model, which resulted in US$500,00k annual saving for the company. In the Technology Sector, I worked with sales and inbound prospection at the CRM Market Leader “Salesforce”. Currently I work in Operations, at the also Market Leader “Cielo”, where I highlight the following accomplishments: • 98,5% reduction of settlement transaction rejection, through new process management and control implementation; • Participation on the deployment of major projects: Regulatory BACEN 3978 (Compliance Procedures and Prevention of Money Laundering | Know your Customer), PIX (online payment solution), Cielo and Stelo Integration; • 65% SLA reduction of sales cancellation process. As a leader graduated in Production Engineering at Universidade Federal de Itajubá and also with Diploma of Higher Education in Manufacturing and Production Engineering at University of Derby (United Kingdom); my priority is to foster a data driven culture, where people have critical thinking and space to challenge current scenarios, seek innovative solutions and partner with teams aligned to our strategic goals, in order to deliver faster and more consistent results, transforming customer experience and bringing financial savings to the company.
Brazil
São Paulo
Financial Services
Generative AI, Innovation Management, Artificial Intelligence (AI), Machine Learning, Organizational Agility, Customer Engagement, Digital Transformation, IT Enabled Business Transformation, Intellectual, Gestão, Indicadores-chave de desempenho, Serviços bancários, Análise financeira, Conformidade regulatória, Pagamentos eletrônicos, Soluções de pagamento, Liquidação, Finanças, Gestão de equipes, Estratégia
Experience

Group Product Manager
Responsible for: - Data Analysis and Monitoring: The goal is to equip backoffice areas (Settlement, PIX, Chargeback, Financial Schedule) with data, reports, monitoring, alerts, and studies, aiming to deliver assertive solutions and relevant success indicators, capable of driving the necessary transformation to improve our customers' experience. - Critical Projects and Processes: Identify improvement opportunities or risk assessments, define and structure action plans to address opportunities or mitigate identified risks, assess benefits and impacts, monitor, and ensure the implementation of plans related to: internal initiatives, product pipeline initiatives, critical processes (audit and risk occurrences). In addition, this team is also responsible for identifying opportunities to enhance backoffice processes using AI and Generative AI. - Automation: Manage and evolve the automation of backoffice areas, focusing on migration to core systems. - Incorrect Billing: Focus on identifying the root causes of issues that may result in incorrect billing, govern and lead new initiatives to mitigate this scenario, conduct elasticity/risk analysis and studies to balance customer experience € rental revenue, machine loss, FCR, among others.

Financial Operation and Analytics Manager
São Paulo, Brasil
- Team Management of 10 employees + 2 operations outsourced partners; - Responsible for providing data products (KPIs, dashboards, analysis, case studies) for all Operations Executive Management (including Chargeback and PIX backoffices); focused SLA efficiency, cost reduction, assertiveness and consequently, NPS increase: +19 data products delivered in Q3/24. - Business Owner of Financial Operations, being responsible for leading a process automation initiative which resulted in 40% annual operational cost reduction.This initiative involved more then 10 processes and 8 different squads, among them: transaction cancellation, MDR and rent payment/charge reversals, rent negotiation fee application. - Responsible for operational assessment and pilot execution for the launch of new products and services.

Senior Operations Coordinator
São Paulo, Brasil
- Team Management of 6 employees + operations outsourced partner (60+ employees); - Financial operations management, involving processes such as transaction cancellation, MDR and rent payment/charge reversals, rent negotiation fee application, among others- 700k+ financial transaction; - BO of Financial Operations, being responsible for demanding squads for new and innovative solutions regarding rental payment, MDR charges, transaction cancellation and others.

Operations Coordinator
Brazil
- Team Management of 7 employees + operations outsourced partner (50+ employees); - Governance, execution and continuous improvement of 30+ customer data processes, among which: Negotiation fee Application, Annual Customer Data Update (Regulatory), Customer bank account validation- 2MM executions/month - Active Participation in strategic projects, being responsible for demanding squads for new and innovative solutions regarding Customer Data Registration.

Business Owner | Customer Data
São Paulo, Brazil
- Customer Data Focus Point in 20+ strategic and regulatory projects, among which: Central Bank Circular 3978 (Compliance Procedures and Prevention of Money Laundering | Know your Customer), PIX (Online Payment Solution), Central Bank Circular 3952 (Receivables Registration); - Responsible for customer data registration strategy, focusing on innovative and digital initiatives; - Responsible for demanding and prioritizing system developments with customer data registration squad.

Specialist
São Paulo Area, Brazil
- Customer Data Focal Point in Stelo | Cielo Integration, responsible for customer data rules definition and validation within Brazilian Federal Revenue Bureau; - Responsible for defining and implementing sub acquirer customer onboarding process; - Responsible for 98,5% reduction of settlement transaction rejection, through new process management and control implementation; and 70% SLA reduction of settlement transaction reversal process.

Sales Development Representative
São Paulo, Brasil
- Responsible for establishing daily connections with different business segments (Health, Retail, Manufacturing, Finance and others), in order to identify the business challenges and assertively guide them towards the best Salesforce solution to achieve their goals (CRM, Marketing, AI); - Business Opportunity qualification and pipeline generation.

Commercial Innovation and Strategy
Campinas Area, Brazil
Project Leader Development and implementation of new customer service management model (inspection/equipment replacement/ team training) based on processes' synergy and improvement for 100% of walk-in centers of Coelba, Celpe and Cosern resulting in: • Financial efficiency (2.4 MM/year); • Neoenergia Group processes' standardization; • Process modernization. Development of a New Customer Service Model Proposal for Neoenergia, focused on transforming customer experience within walk-in centers though customer digital migration, customer journey identification, infrastructure, IT centralized management, CS processes modernization: • New CS Model proposal construction and approval; • Project Planning and programming: identification of main activities, strategic alignment, milestones and documents related to the project; • Focal points and project team selection; • Activities designation; • Current OPEX/CAPEX mapping x project costs- cost analysis and viability; • Schedule management; • Project development management; • Main challenge identification and risk reduction/ mitigation planning; • Project status and development disclosure to sponsor, superintendence and directory.

Customer Experience Analyst
Campinas Area, Brazil
- Customer Experience Strategic Project follow-up and management; - Data mining and Dashboard development for new processes performance indicator analysis; - Process innovation related to Customer Service and Billing, achieving both cost and customer service time reduction; -Focus on Active relationship; - Customer Survey development using Net Promoter Score concept. Feedback analysis, focusing on important inputs that lead to process improvement; - Development of First Call Resolution and Customer Service Agents empowerment.

Personalized Customer Relationship Analyst
Campinas Area, Brazil
- Automation and process improvement regarding C&I Customers; - Development and automation of personalized dashboard for C&I customers, providing strategic information about energy consumption, demand and billing.

Intern
Campinas Area, Brazil
- Performance Indicator development, focused on customer satisfaction, reducing revenue delivery time and promoting cost reduction; -Billing processes management (Performance Indicator follow-up, customer register update, duplicate issuing); - Billing process mapping, resulting on improvement opportunities identification and cost reduction actions.

Member
PET (Programa de Educação Tutorial)- UNIFEI
Itajubá Area, Brazil
- Development of English classes focusing on business and conversation; - Application of group dynamic focused on Lean Manufacturing concepts in order to empower industry employees.

Student
Science Without Borders
Derby, United Kingdom
Science without Borders student at University of Derby, Derby- UK.

Manufacturing and Production Engineering Intern
Alfreton
Engineering Project focused on: - Identifying the components of an electrical line bush; - Manufacturing processes development; - Cost research of the line bush components and machinery needed to develop the assembly of the line bush.
Education
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