Isabel Mendonça

Admissions

Mentoria para: * Jovens Sementes 2023 * Plant You 2024 * Seleção de Jovens Sementes 2025

Gestão de Projetos de Marketing em parceria com Consultorias e também de forma autônoma. Compartilhando minha experiencia em Marketing e principalmente meu período empreendedor, tenho desenvolvido Projetos para micro empresas que enfrentam o desafio de se posicionar no mercado, vendas online, análise de dados, marketing digital, contratação e gestão de equipes, escolha de soluções e plataformas e, ainda, o mapeamento de processos e definição de playbooks.

▫ Generated and tracked strategic leads, created and optimized sales funnel, media channels, customer lifecycle, and customer journey management. ▫ Developed campaigns and their budgets promoted sales channels dedicated to cross-selling and upselling. ▫ Tracked project success through metrics and KPIs and ensured alignment and possible optimization to achieve business goals and objectives. ▫ Data Management and Analysis. ▪ Managed more than 100 projects with partner companies, offering all support, optimization, and training throughout the SaaS implementation.

▫ Administrative and financial management of a cluster of schools in the company. ▫ Led a team focused on the continuous generation of value for customers through various omnichannel marketing actions and campaigns. ▫ Studied competition and market seeking insights and market opportunities, mapped the regions of each of the units, and searched for local partners for alliances and business expansion. ▪ Reversed a bankruptcy scenario in one of the group's units, achieving breakeven and profit in 21 months. ▪ Reviewed of company's positioning allowed to double the number of customers and reduce delinquency by 40%. ▪ Reduced customer Churn Rate, increase in satisfaction, loyalty, referral program efficiency, and NPS of managed units. ▪ Pioneers in managing the Student Experience in the CNA network and satisfaction indicators.

▫ Responsible for the creation and recruitment of the company's marketing team in the Brazilian market. ▫ Prospected, negotiated, and established communication partners, press relations, agencies, and partners to support events and productions. ▫ Created and presented results report for national and international stakeholders based in the United States. Represented of the marketing team and the company in several international conventions. ▫ Co-managed and led the customer service center. ▫ Relationship managed multitasking teams and different business areas (commercial, retail, utilities, and finance). ▪ Budget savings of 27% in year 2, managing to maintain this value in the following years and exponential results growth. ▪ Main responsible for the acquisition of large customers accountable for a significant portion of the company's revenue in year 3. ▪ Created company's training model replicated to more than 10,000 people. ▪ Registered 85% of the sales forces in relationship programs.

▫ Developed voice and artificial intelligence platforms. ▫ Conducted technology benchmark. ▫ Responsible for planning and applying research as well as team creation and hiring for the team. ▫ Constructed cross-selling and upselling actions and campaigns focused on increasing frequent users base. ▫ Defined cross-functional teams with the areas of Engineering, Regulatory, Financial, and Customer Service. ▫ Member of the Global Committee of Special Projects AL, with the goal to replicate the developed models globally. ▪ Redesigned the information services portfolio with a 30% increase in project revenue. ▪ Developed CRM market research and nutrition methods supported significant increases in revenue and reduction in customer acquisition costs.

▫ Managed database, results, and performance indicators manager. ▫ Trained multiplier leaders of the Relationship Programs. ▫ Project leader and multidisciplinary teams in IT interface projects, Statistics, Creation & Communication, and Financial Departments. ▪ Development of more than 40 relationship marketing projects.