Isabel Mariscal de Gante

Analytics thought partner of Pfizer Spain Country Manager and Leadership Team ensuring the delivery of high-quality strategic business decision support Pfizer Spain therapeutic areas: Covid, Oncology, Internal Medicine, Vaccines, Hospital, Rare Diseases and Inflammation&Immunology. Responsible for developing and delivering the Analytics and Insights plan to support the adaptation of global strategies and tactics for Spain, including Performance measurement, Customer analytics, Customer journey development, Customer data mining and Market research.Leading a team of 3 collagues with extensive expertise in Primary and Secondary Data Management, Data Science, Strategic consultancy and Omnichannel Advanced Analytics. Part of the Pfizer Spain Extended Leadership Team.

Thought partner to Business Unit heads, responsible for developing and executing the Analytics plan for Pfizer Spain. Main focus on pipeline development, launch excellence and portfolio optimization. Setting up the Spain data science practice. As part of a regional team, leading local implementation of global initiatives such as the new Go to market model. Passionate about people. Capable of constructing highly energized and creative environments both at local and regional teams. Led a direct team of 2 colleagues

BAI Business partner for PEH Spain. Design and accountability of Annual analytics plan. Key areas: - Big data: Developed a Customer repository covering all promo and sales data of the company at customer level. Pilot projects on machine learning. - Customer analytics: Designed and led implementation of a Customer Level X-channel scoring system. - Omnichannel analytics: Provided fast and accurate metrics of Pfizer activity in digital channels, and synthesized data into concrete strategic recommendations that enable commercial decision making. - Primary market research: Study design, vendor selection, CEP procedures, follow up and insights transfer. - Secondary market research: Accountable for sales and promo data from vendors (IQVIA, DRG, Global Open Data, Cegedim), and for merging those data sources in a meaningful “so what”. - Supported the development of local Long-Range Forecasts, Operating Plans and Latest Estimate reviews. Main skills developed: Leading without authority, Glocal approach, interacting with Sr. Stakeholders.

Maintenance of a Portfolio of >400 SKU: Portfolio rationalization, Datamatrix implementation, variations on launched products. Periodic update of commercial policy. Led the launch of the Sterile Injectables franchise of PEH Spain. Spain PoC for 2 Business Development projects relative to the acquisition of 4 hospital assets valued >500M€ in Spain. Strategic support to operating plan; environment perspectives, supply constraints, modelling and revenue forecasting for portfolio brands and support to Forecast of main brands. Main skills developed: Project management, Cross team functionality, off-patent market dynamics, forecasting revenues.

Secondment as KAM, managing Pfizer´s Established Portfolio (97 brands, 326 SKUs), within 40 hospital pharmacies in Madrid. Key activities: Design of tailored commercial offers, set up of peri-LoE commercial strategies, follow up of stock-out with headquarters, nurturing customer business relationship. Main skills developed: Commercial acumen, teamwork.

Strategic consultant for Spanish companies establishing business in China. Development and monitoring of market research. Finding Chinese partners for Spanish companies. Representation of Spain before Chinese institutions. Coordination of a team of 4 people. Main skill developed: Team leading

Development of primary and secondary market research on the Chinese market. Project management of Spain booths in sectorial trade fairs. Strategic assessment to Spanish companies on how to take roots in China. Main skill developed: Adaptation to a multicultural environment

Sales reporting (Nielsen) and preparation of spreadsheets as a base to weekly and monthly reports on the company and competition, to support management and departmental decision making. Main skill developed: Knowledge of BI databases.