Isabel Kittyma Disse

- Planning, execution, and evaluation of market research projects addressing individual, customer-specific questions, including presentation of results - Conducting quantitative and qualitative studies and formulating recommendations for action based on the analysis - Identifying member needs across the entire customer lifecycle - Contributing to the continuous optimization of the customer experience along the customer journey - Identifying and reviewing CX KPIs and conducting in-depth analyses - Cross-functional point of contact for customer centricity as well as online and offline surveys with members and employees on various topics - Conducting trend and market research, competitive analyses, and further developing personas - Researching and evaluating tools for collecting and analyzing quantitative and qualitative customer feedback

- Independent management of research projects - Preparation of research findings for international scientific publications - Supervision of projects with industry and research partners - Design and delivery of courses - Assumption of administrative responsibilities at the chair

- Design and implementation of brand and customer studies, including analysis and evaluation - Conceptualization and execution of open innovation events - Derivation of recommendations to improve the customer experience, e.g., through gamification - Conducting customer surveys on product presentation and technologies

- Research on existing buyer typologies in academic and industry publications - Identification of general buyer typologies and relevant studies on the German food retail sector, and selection of suitable motivation-based typologies - Survey of supermarket staff to assess the size of identified customer segments - Development of the questionnaire, conducting personal and telephone interviews, transcription of audio recordings, and documentation of results

- Preparation of teaching materials - Support for research projects and administrative tasks

- Assisting with teaching activities - Supervising module participants

Fostering customer loyalty through employee behavior and gamification