Isabel Garcia Higuera
Product Marketing Sr. Analyst @ DiDi
About
Marketing & Business Analyst with experience in fast-paced, data-driven environments. Skilled in campaign strategy, data analysis, brand positioning, and cross-functional collaboration. I turn insights into impactful marketing actions, optimize processes, and support scalable brand growth through analytical thinking and creative problem-solving.
Mexico
Mexico City
Banking
Comunicación interpersonal, Marketing creativo, Sesiones informativas, Material de marketing, Campañas, Percepción de la marca, Satisfacción del cliente, Estrategia de marketing, Presentaciones, Investigación de mercado, Benchmarking, Problem Solving, Organization Skills, Communication, Analytical Skills, Microsoft Excel, Microsoft Office, Canva
Experience
Product Marketing Sr. Analyst
DiDi
Digital Asset Management Analyst
Mondelēz International
Lead the implementation of Spotlight DAM (Digital Asset Management) across Brazil and Mexico as a centralized repository.
Marketing Intern
DiDi
Education
Universidad Iberoamericana, Ciudad de México
University of Technology Sydney
Business, Management, Marketing, and Public Relations
Academic Exchange
Isabel Garcia Higuera's Contact Information
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