Isabel Belisle

Managing key accounts in a highly competitive market for a high-cost, new to market eye-injectable drug, I steered complex relationships by adapting to diverse geographical preferences & intricate legal environments. Engaging customers through a wide variety of tactics & strategies, the highlights of these activities were: ✔ Developed BD strategies that led to growth over plan ✔ Executed CME & CHE events across the region with KOLs ✔ Mapped out long term sales plans through environmental analysis ✔ Catalyzed new business opportunities through strategic resource deployment ✔ Harvested referral networks that illuminated prospective opportunities ✔ Helmed Patient Support programs that capitalized on potential market gaps

Managing a team of 9 specialty account representatives, I was mandated to revitalize sales by shifting customer paradigms relating to first time contraception use from pills to UIDs. To accomplish this directive, I spearheaded a province wide initiative to lead my team to the highest growth, utilization & conversion rates from pill to IUDs of all Canadian territories. The major elements of success were: ► Built fully realized sales team from the ground up ► Formulated a comprehensive marketing alignment with major university centres ► Ran CMEs with positive messaging & KOL buy in ► Benchmarked results to ensure continuous KPI attainment

Led the onboarding & training processes for 48 new hires over the course of 3 years. During this time, intensive training platforms were developed to ensure a high performance culture that consistently exceeded expectations. The major components to success were: ► Won the Vision Award for the highest impact on sales force performance ► Restructured the entire onboarding process to a “customer readiness” model ► Transformed training approaches from “cookie cutter” to individualistic approaches

Managed a network of strategic referrals that included 100 specialists & a series of mid-size hospitals as I covered the company’s entire portfolio of products within the US’ private healthcare system. The achievements within this role were: ► Drove large volumes of business through CMEs & other KOL marketing activities ► Won Representative of the Year Award in 2008 & 2010 ► Developed unique tailored value propositions in the face of generic competition ► Managed the sales cycle in a direct sales environment

Territorial manager for Downtown Montreal, where I participated in the launch of new birth control medications as well as the continued growth of legacy brands. In this role, I was recognized for several milestones: ► Ranked as the #1 rep for Yasmin & #2 for Mirena nationwide ► Nominated as the field trainer for new reps based on past successes ► Participated in the roll out of new marketing through face to face & virtual calls with HCPs

Devised the marketing plan for the launch and market entry of a generic product, working on key elements including brand positioning, value proposition definition, pricing strategy, promotional mix and media outlet selection.