Isaac M.
Social Media Manager
About
Social Media Manager with a background in marketing and visual merchandising, currently supporting beauty and lifestyle brands through content strategy and social media management.Brings a strong eye for clean, consistent visuals and a practical understanding of what drives engagement across Instagram, TikTok, Pinterest, and LinkedIn.Builds social media strategies around defined content pillars to ensure consistency, strengthen brand identity, and guide intentional content planning. Experienced in producing platform-ready visuals, writing SEO-driven captions, and developing content designed to increase engagement and support client bookings. Combines a strong eye for cohesive, elevated visuals with a data-informed approach.Key Contributions📲 Content DevelopmentCreated original static photos, graphics, flatlays, and short-form content that contributed to a 25% lift in engagement across key campaign posts.📈 Content Planning & Execution Supported planning and scheduling multi-platform content, maintaining a 4-week rolling calendar and improving posting consistency by 30%.🤝 Influencer Campaign CoordinationBuilt and managed a 50+ contact influencer outreach list, reducing manual sourcing and messaging time by 30%.🔍 Trend and Market ResearchConducted weekly trend and competitor analysis to inform content direction, refine visual strategy, and align campaigns with audience interests.🎯 Performance AwarenessProvided performance insights on content tests, helping refine creative direction and improve saves, shares, and click-through rates across campaigns.Expertise Areas• Social Media management• Content Strategy • Trend Forecasting and Social Insights• Short-Form Content Creation (Reels, TikTok, UGC) • Content Calendar Management• Performance Analytics & Reporting • Audience Engagement & Community SupportTools and Platforms🎨 Canva (Content creation, branding templates)🎬 CapCut (short-form editing)📌 Pinterest (trend research, visual direction, moodboarding)📊 Google Analytics (foundational insights)📣 Meta Ads Manager (basic campaign setup familiarity)🧩 Excel & Google Sheets (tracking, reporting, influencer lists)📍 CRM Tools (basic coordination workflows)📲 Instagram • TikTok • Pinterest (content + engagement)
United States
Dallas
Computer Software
Social Media, Content Development, Trend Analysis, Social Media Marketing, Social Media Strategy, Influencer Marketing, Social Media Content Creation, Instagram Marketing, Tiktok Marketing, Pinterest Marketing, User Generated Content (UGC), Content Scheduling, Community Management, Marketing Strategy, Marketing Coordination, Digital Marketing, Content Marketing, E-Commerce Marketing, Brand Marketing, Product Marketing
Experience
Social Media Manager
• Manage social media for beauty and lifestyle brands, developing content strategies aligned with brand identity and growth goals • Build and execute structured content calendars using defined content pillars to ensure consistency and intentional planning • Create platform-ready content including static imagery, short-form video, and SEO-driven caption's designed to increase engagement and support client bookings • Analyze performance metrics to refine content direction, optimize engagement, and improve reach across Instagram and TikTok • Conduct trend research and competitor analysis to inform content strategy and maintain relevance within the market
Brand Associate
Diesel
Dallas, TX
• Implemented display updates using money mapping insights, leading to a 12% sales lift in previously underperforming zones • Assisted with inventory organization and product restocking for 300+ SKUs to ensure seamless marketing and sales alignment • Worked cross-functionally with visual and store leadership to execute weekly floor sets within 10% less time than previous schedules • Provided weekly insights on visual performance trends to inform product display decisions and merchandising priorities • Helped streamline visual merchandising coordination by maintaining a central tracking sheet used by 3 teams.
Influencer Marketing Coordinator
Syft Inc.
Dallas County, TX
• Designed over 30 flatlays and branded graphics for Pinterest, contributing to a 25% increase in engagement across key posts • Created and managed a 50+ contact influencer list in Excel, reducing manual outreach time by 30% • Conducted weekly trend analysis • Assisted in the development of style guides that shaped the tone and visual cohesion of SYFT’s digital presence
Education
University of North Texas
Isaac M.'s Contact Information
Phone
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