irmeli ollila

Headed digital and traditional marketing in Tekes (=organization of research & innovation funding) funded start-up company.

* Led planning and implementation of Information area Europe´s communications * Was part of establishing European wide communications network * Internal and external communications

* As a Senior Customer Marketing Manager led European wide marketing of Telenor & Telia-Sonera accounts: * Created marketing strategy for the accounts (coverage approx. 15 countries) * Took care of marketing budgeting, accounting and cost center management * Ensured marketing targets were met through strong marketing collaboration in all customer channels

Planning and implementation of Grano's product and service marketing activities. Grano is versatile marketing expert in Finland. It offers marketing and communications solutions which promote customer’s sales, brand and profit – everything from digital to print. In my current role my tasks include both strategic and tactical marketing activities in digital and traditional channels.

* Worked in a national education export program Future Learning Finland (FLF) * Developed Finnish education export ecosystem by supporting Finnish educational players (SME’s & institutions) with tailored B2B activities at Team Finland level * Run international multi-client projects at FLF focus markets: China, Gulf, South-East Asia and Russia * Developed FLF brand and created awareness for Finnish educational offering

* Was responsible of marketing & communications function in a young sales consultancy company (spin-off from Aalto University 2010). * Drove brand building and awareness creation * Executed lead generation and sales promotions activities * Took care of PR & partner marketing activities

* Led Nokia E-series (sub-brand) marketing in eight different markets: Finland, Sweden, Norway, Denmark, Island, Estonia, Lithuania and Latvia. Worked also six months in Italy at 2005. * Headed brand building and awareness creation of E-series business devices * Planned, budgeted (operated budgets of million euros) and executed marketing campaigns (digital, print, outdoor, retail, press and TV) and worked in close co-operation with advertising, media and PR agencies * Built customer and stakeholder relationships and executed co-marketing activities with local operators, resellers and distributors * Supervised people and led cross-cultural virtual teams

* Worked as a marketing project lead in digital e-learning company which is publishing e-books for elementary, middle and high schools. * My tasks included following: * Marketing planning and implementation in digital environment * Brand building and awareness creation * Co-marketing activities with various partners

* Led TDMA-EDGE solutions's marketing communications function in North & Latin America (Brasil & Mexico) * Planned, budgeted and executed marketing communications strategy and related activities * Carried out technology based releases and product launches * Executed sales promotions activities like TDMA-EDGE solution's participation in major wireless events like CTIA * Managed local subcontractors