Irma Stenson

Managing marketing strategy, social media content, press releases, PR initiatives and community engagement. I lead campaigns while tracking analytics to optimize performance. My work focuses on increasing brand visibility, driving engagement and building a strong student community.

Building brands through intentional communication, community and creativity. My work spans PR, social media management, content creation, photography, events and influencer collaborations. I help companies grow their presence, shape their voice and connect with the people they want to reach. Clients include: Studentresor.se, YachtDays, Kullamust, Jönfalks Måleri, Verbatim HR and Kundo Tattoo.

At New Yorker, I oversee daily store activities. My duties involve operating the cash register, keeping the store tidy, handling incoming deliveries and stock in an organized manner. I help create a friendly shopping atmosphere and maintain smooth store operations. I am managing this role alongside full-time academic commitments as well.

At Yoko, I handled a range of tasks, including managing the wardrobe, overseeing guest jackets, and training new staff on closet procedures. As a hostess, I managed guest and VIP lists, made entrance decisions, and supervised the queue. I also worked as a cashier, processing payments efficiently. This role sharpened my customer service skills, especially in handling intoxicated guests and thriving in a high-energy nightclub setting. Through this experience, I improved my ability to multitask and manage diverse interactions, equipping me with valuable strategies for future roles in hospitality and beyond. Through this experience, I've improved my ability to multitask and manage diverse interactions. I am managing this role alongside full-time academic commitments as well.

As a Front Office Receptionist at Emhart Butcher Glass, I welcomed visitors, handled inquiries, and managed emails, phone calls, travel assistance, invoices, and mail. I also improved daily operations by organizing tasks more efficiently and ensuring a smooth workflow in the reception. In addition to my core responsibilities, I took on the role of introducing and onboarding new employees, ensuring they quickly adapted to routines and workplace standards. This required leadership, structure, and a proactive approach to maintaining a professional and well-functioning team environment. I managed this role alongside full-time academic commitments.

Over three months, my classmates and I worked as consultants for Sundsvall Municipality as part of our Strategic Communication course. Our task was to create a communication plan and a theoretical report to help improve the municipality’s digital presence. My main role was developing 10 communication ideas for the platform the client wants to explore, making sure they were engaging, well-researched, and suited to the target audience. To support our work, we conducted surveys with two different target groups and interviews to get deeper insights. Our final plan combined research, branding, and content strategy to give the client a clear and practical way forward.

As a Brand Strategist at Freedude, I was responsible for the company’s branding strategy. One of my key projects included leading the exciting rebrand of their podcast and community, ensuring it aligned with the company’s evolving identity and resonated with its audience. Alongside this, I focused on building strong client-brand relationships and expanding their community.

As a Customer Service Agent at K2C, I supported several well-known companies across different industries. For an online retailer specializing in building and garden products, I handled customer inquiries to ensure smooth operations. At an international fashion brand, I provided personalized assistance to enhance customer satisfaction. Working with a financial solutions company, I guided customers through their options, and at a home and leisure store, I efficiently addressed customer needs. This role sharpened my skills in communication, problem-solving, and CRM, allowing me to adapt to diverse customer needs while maintaining high service standards. My stats and response times consistently ranked among the best, equipping me to excel in fast-paced environments and deliver top-tier customer support. I managed this role alongside full-time academic commitments.

During my internship at Agium in the Netherlands, I developed and executed a social media strategy, overseeing the branding of their Instagram and TikTok presence. My role included content production for live events, strategic content planning, interviewing and optimizing digital engagement across platforms for Q1 and Q2. As Agium's first and only non-Dutch intern, I brought a unique perspective to the team. Experienced in navigating abroad multiple times, I thrive in diverse environments and adapt quickly to new cultures. I was managing this role alongside full-time academic commitments as well.

Starting my journey in social media at just 14, I built a community on Instagram through my writing and storytelling, even catching the attention of local newspapers. What began as a creative outlet quickly turned into something bigger—leading to incredible opportunities, from becoming an influencer ambassador for Gina Tricot to collaborating with both major brands and independent businesses. Maintaining a blog for over a decade and reaching #82 on the Swedish podcast charts taught me the power of consistency and audience engagement. My leap into TikTok brought international viral success multiple times, even earning coverage in Swedish media. I’ve not only gone viral but also played a role in boosting and inspiring trends, showing the power of strategic content and audience connection. Alongside this, I transitioned into freelance work within marketing and branding, helping businesses shape their digital presence with engaging and strategic content. With years of hands-on experience paired with my Bachelor's degree in PR & Communication, I bring both practical expertise and academic insight—blending creativity, strategy, and storytelling to drive impact.

List of completed courses, no chronological order (Last updated June 2024). Introduction to Media and Communication Science The Role of the Communication Profession Strategic Communication Visual Communication Visual Communication II Adapting Communication to Target Groups Organizational Communication Communicative Leadership Strategic Political Communication Market Communication Scientific Methods I Scientific Report I Strategic Digital Communication Internship Public Relations Communication and Society Project Management Public Relations C1 Public Relations C2 Communication Theory Scientific Methods Degree Projectnej asså

Majoring in Field of Music Industry