Huidan Tan

• Market research: Selected relevant, high-engagement topics to align with the account’s focus. Studied top-performing posts for their filming, editing techniques, and narrative style. Created a viral post with unique typography that achieved 1 million views and 45,000 likes and saves. • Data analysis and management: Identified the main audience as students and tailored content to meet their interests.Worked to boost follower engagement and maintain steady account traffic. Expanded content variety, growing the account to 38,000 followers and 300,000 likes. • Monetized traffic: Utilized the account's following to open an online store, partnering with favored brands to list products.Coordinated with PR representatives to review and recommend products, earning commissions based on traffic and engagement.

• Pre-Event Promotion: Developed and implemented a comprehensive promotional plan, enhancing materials for artists through crafting engaging tweets, managing social media, and partnering with key media outlets. Ensured timely project progress and high standards for creativity and content, effectively building anticipation for the music festival. • Mid-Event Promotion: Designed and released posters, silhouettes, and teasers, successfully driving multiple trending topics on Weibo and generating significant buzz around the festival. Made use of these materials to create festival-related discussions,monitored real-time data, and launched the initial ticket pre-sale on June 15, 2024. This campaign attracted over 100,000 engagements and led to topping national sales charts. When artist materials were depleted, shifted focus to collaborations with Shanghai Disneyland, Shanghai Bicester Village, and Disney Resort, devising and executing promotional strategies to boost the second wave of ticket sales and enhance consumer engagement. • Post-Event Promotion: After the event’s conclusion, coordinated with artists to finalize performance images and social media content, and conducted comprehensive event summaries and reports. Achieved over 20 million views on Xiaohongshu and TikTok, with Weibo views exceeding 100 million and two additional trending topics, surpassing all initial expectations.

·Conducted market research: Combined browsing volume and topic popularity to select high-quality musicians that matched these criteria; brainstormed with the team to identify their most attractive qualities and topics, and conducted interviews with the musicians. • Planned and implemented product solutions: Provided the selected musicians with the most suitable promotion and traffic diversion plans based on market research analysis; selected collaboration venues suitable for performances and filming, and planned special performances and online variety shows for them. • Drove collaborations: Presented feasible plans to the musicians' teams for review, followed up, refined the plans, and finalized the collaborations. During my tenure, I successfully finalized collaboration agreements with 8 musicians and conducted an interview for the highly acclaimed musician.

• Online Market Research： Searching brand topic popularity and blogger recommendation on ig based on brand lists provided by 10+ well-known boutiques, combining with sales data from brand official websites for statistics and sorting. • Offline Market Research: Conducted research on over 600 brand studios at California Market Center, recorded the contact information of each studio, collaborated with partners to photograph current season clothing for each studio, and categorized and selected them based on clothing style, color, and venue compatibility. • Brand Coordination: Inviting brand principals to attend Los Angeles Fashion Week and coordinating to negotiate attendance possibilities and times. Ultimately, the attendance rate of all brands during the fashion week reached 80%, and the top 50 preferred brands had an attendance rate of 90%.