Iris Zhong

Founder @ GLASSiRiS

About

🎮✨Bring your indie games to the Chinese market with insight, care, and the right voice. After years in the game publishing world, I’ve decided to start something of my own: GLASSiRiS, a lightweight indie publishing brand built to discover, support, and amplify unique indie games and emotionally resonant stories. We specialize in helping indie teams break into the Chinese market, not just through game localization itself, but by truly understanding what Chinese players love, from gameplay preferences to the kind of social content and community interaction that resonates. We know what works across social media, community channels, and gaming platforms, and we provide hands-on direction tailored for each project. 📌 Services - Chinese Social Media Management - Chinese Community Management - Chinese Gaming Platform Management - Additional Supporting Services (consultation, creator outreach, offline events, etc.) 💬 Let’s connect! We’d love to hear about your project, no commitments needed. E-mail: glassirisgames@gmail.com

Country

China

City

Shanghai

Industry

Computer Games

Skill

Japanese Language Proficiency Test N2 Certification, Social Media Management, Video, Community Management, Communication, Video Editing, Microsoft Office, Image Editing, Business Development, Online Marketing, Social Media, Business Development Support, Strategic Business Development, Sales, Customer Relationship Management (CRM), Facebook Marketing, Compilation, Twitter Marketing, Intercultural Communication, YouTube Marketing

Experience

Founder

GLASSiRiS

2024-11 - Present · 1 yr 10 mos

Shanghai, China

China market publishing support for indie games Everholm and The Little Shelter on Steam. Analyze PC gamer preferences to plan and execute social media and community strategies, enhancing engagement and user retention. Build and manage a creator partnership network by identifying KOLs/KOCs aligned with the games’ tone, offering resources and content guidance to drive PUGC/UGC output, effectively boosting visibility and user acquisition. Contribute to localization review and optimization, improving player experience and minimizing negative feedback caused by cultural differences.

Senior Account Executive

Sailson

2024-5 - 2024-11 · 7 mos

Shanghai, China

Managed overseas social media and community for famous gaming companies like Tencent and Moonton, with brief involvement in offline event planning;. Handled end-to-end execution of projects, including content creation, community operations, and creator management across regions and platforms; Collaborated with international teams, using English to execute strategies from start to finish.

Social Media Manager

Superpixel

2022-2 - 2023-12 · 1 yr 11 mos

Yangpu District, Shanghai, China

Managed Superpixel media brand across platforms like the website, Twitter (X), YouTube, and TikTok; Handled content creation, community engagement, Reddit traffic growth, internal coordination, and business communications, with team collaboration in English via Discord.