Iris Z.
Head, Global Corporate Communications & Public Relations @ Newborn Town
About
Journalist turned PR Professional with a demonstrated history of working in the tech and entertainment industry. Yuting is passionate about digging for newsworthy stories on emerging tech startups. Before jumping into PR Pros, she worked as an award-winning journalist telling stories of the global economy, market moves, and tech firms for China News Service and Phoenix New Media. Besides covering macro-economy and tech beats, Yuting also focused on features and interviews with attention-grabbing c-level executives and business celebrities such as Zhou Xiaochuan, Nobel Laureate Myron Scholes, Former World Bank President Robert Zoellick, UN Resident Coordinator Nicholas Rosellini, Ray Dalio, Ren Zhengfei, etc. During her journalism career, Yuting was one of the familiar faces in international forums like the World Economic Forum (WEF), Boao Forum for Asia, China Development Forum, and Asian Financial Forum. Yuting did a stint as an English interpreter before entering into journalism and also mastered Taiwanese as a mother tongue.
Hong Kong SAR
Kowloon
Computer Software
Crisis Management, Corporate Communications, Marketing Strategy, Media Relations, Event Management, Journalism, Data Analysis, Public Relations, Marketing, Social Media, Interpreting
Experience

Global Public Relations Manager
Singapore
-Resource Networking: 1) Build an international media relations network from scratch and maintain relations with over 200 media outlets worldwide, covering business, startup, lifestyle, entertainment, and publishing. 2) Screen, manage and work closely with high-quality PR Agencies around APAC, ensuring the resources fit PR requirements and budget plans well. -PR Campaigns Implementing: 1) Independently craft communication strategies and initiatives based on activities launched by company, ranging from corporate social responsibility and product innovation to writers' influence shaping. 2) Rolls out newsworthy PR campaigns by coordinating and working with internal functions, writing press releases, and developing collateral materials like media kits, further amplifying Stary's voice with some topics that have aroused active attention from mainstream media outlets around SEA. -Media Research: Keep updated international media environment by conducting media research and summarizing the rules of media communication.

Public Relations & Communications Manager
Beijing, China
-Content Strategies Implementing: Craft compelling pitch angles and contents (news, stories, videos, etc.) to engage target audiences(peers, press, investors, industries and users) , covering AI technologies and products innovation, esports partnership, public welfare, etc.. -Crisis Prevention: Lead crisis communications and risk mitigation planning, including writing multi-angle press releases and social posts as required. -Media Monitoring & Research: Develop relevant SOP for monitoring public opinion both at home and abroad, with regard to market moves, laws and regulations, competitors information etc.; Provide insight on relevant state policies, laws and regulations, social public opinion and media reports, identify key drivers and trends behind current developments based on data analytics, put forward proposals; Analyze potential risks of livestreamers and necessity for cooperation in terms of brands, esports events and teams, celebrities from the outside. -Resource Networking: Seek for and build a strong network with quality resource outside like experts and scholars, providers and influencers, to promote efficiency of day-to-day operations.

Senior Business Reporter
Beijing
Yuting Zheng mainly covers the Chinese macro-economy, and also has years of experience with China's monetary and fiscal policy moves. She also has covered global market and financial news for a long time, with a particular focus on US economy and its influence on global economic growth and society.

Multimedia Journalist
Beijing, China
Working as a reporter intern in Xiamen branch of China Daily and mainly responsible for: -Interviewing and reporting the mega-events or large-scale activities (e.g. Xiamen International Fashion Week and China International Fair for Investment and Trade) in Xiamen and writing relevant news release in Chinese -Translating and editing of news releases
Iris Z.'s Contact Information
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