Iris Ren

1. Overseas channel expansion, including North America, Southeast Asia, South Korea and Australia market; 2. Authorized dealer signing, training, order fulfillmentm, and the whole process management, project management; 3. Global branding strategy planning, budgeting and implementation; Build up global branding consistency 4. Key account management, including global price system management, business coordination among different regions; 5. Business support, new regional team building, personnel recruitment and training, business channel development;

1. Global Expansion: Built and led international teams, achieving sales in 25 countries and establishing subsidiaries in Japan, Germany, and the U.S., with overseas revenue reaching 30% of total company sales within 18 months. 2. Strategic Partnerships: Secured key partnerships with top distributors including Europe, APAC and US. 3. Channel Development: Established a worldwide distribution network across Europe, Asia, and South America from the ground up. 4. Brand Positioning: Transformed brand positioning from third-tier to second-tier in the domestic market through a focused differentiation strategy. 5. International Marketing: Launched and executed effective SNS-based marketing campaigns, achieving rapid market entry in Europe and subsequent expansion in Southeast Asia, Japan, and South Korea.

Major Responsibility 1. Developed localized marketing strategies aligned with global guidelines; built and optimized the local marketing team. 2. Strengthened channel partnerships, launched alliance programs, and implemented incentive mechanisms to drive MQL generation. 3. Executed high-impact events and brand campaigns to elevate industry visibility and support business goals. 4. Led integrated marketing initiatives to generate and convert MQLs into qualified business opportunities. 5. Built a robust brand marketing network through online/offline channels and partnerships with media, associations, and academic institutions. 6. Conducted market, competitor, and industry research to support strategic decision-making. 7. Crafted key messaging and media materials; managed PR relationships to enhance corporate and product brand reputation.

1. Developed and executed marketing strategies aligned with company goals, supporting 25% annual sales growth through comprehensive planning and performance tracking. 2. Managed annual marketing budget and resource allocation across five business segments, overseeing product launches, channel promotion, and distributor enablement. 3. Built and led the marketing department, including MarCom, PR, and corporate culture functions; optimized workflows and conducted team training and development. 4. Conducted market, competitor, and industry research to inform strategic decisions and adapt marketing plans to changing environments. 5. Led brand management initiatives to enhance corporate and product image through multi-channel campaigns, media relations, and internal culture-building activities.

1. Managed end-to-end sales order processes in ERP/CRM systems, including buffer stock, order forecasting, and pricing approval. 2. Oversaw logistics coordination for air and sea freight to ensure timely and cost-effective delivery. 3. Planned and executed marketing initiatives such as exhibitions, seminars, online promotions, and brand image campaigns. 4. Conducted market and competitor analysis to support strategic marketing decisions. 5. Reviewed and negotiated sales contracts, assessed legal risks, and advised senior management on compliance and legal strategies.