Iris Carolin Wagner

• Inspirational C-suite marketing leader with 15+ years of experience and a track record of celebrated successes across a range of sectors, most recently focussed on Travel & Tourism • Proven excellence in unearthing continuous, customer- and business focussed value through strategic planning, deliberate execution, and intelligent allocation of multimillion dollar budgets • Delivery of high-profile campaigns, programs, and partnerships across paid, owned and earned ecosystem • A multidisciplinary thinker and doer who thrives at the intersection of brand, the customer, technology, and tourism sector stakeholders delivering results in ambiguous environments • Highly focused on results with a track record of exceeding targets on significant visitation and revenue growth from domestic and international markets • Deep expertise in digital transformation, related change management within the travel sector • Driven, passionate and transformative team leader with a high level of integrity and a history of building high-performing multi-cultural teams • Winner of a range of prestigious awards, not limited to: - Adobe Experience Maker Winner 2022 with Qatar Tourism – website and mobile application - Cannes Titanium Lion 2018 – Tourism Australia Crocodile Dundee Campaign