Iris Alvarado

Key Job Duties & Responsibilities: Lead and manage strategic partnerships, collaborating with tourism boards, travel agencies, and industry partners to increase brand visibility and drive joint campaigns. Oversee B2B and B2C email marketing, including content creation, segmentation, automation, scheduling, and performance reporting. Develop and execute multi-channel marketing campaigns to promote tours, seasonal offers, and signature travel experiences. Create compelling content for digital platforms, including website updates, social media posts, newsletters, and promotional materials. Support trade partners with customized marketing assets, product information, and sales enablement tools. Analyze campaign performance metrics and customer insights to optimize strategy and improve ROI. Manage the production of brochures, digital catalogs, and other brand collateral. Coordinate marketing timelines, budgets, and deliverables to ensure projects stay on schedule. Maintain brand consistency across all communications and marketing materials. Collaborate with internal teams—including sales, operations, and product development—to align messaging and support company goals. Assist with event planning, webinars, trade shows, and travel industry activations. Monitor travel industry trends, competitor activity, and customer behavior to inform marketing strategy.

Duties and responsibilities: E-commerce Platform Development Led the creation and implementation of Luna Fresh Shop’s e-commerce platform, ensuring seamless user experience and optimized online sales performance. Sales Strategy & Execution Developed and executed comprehensive sales strategies to drive revenue growth online and in-store, resulting in a 25% increase in overall sales. Partnership Development Identified and cultivated strategic partnerships to enhance product offerings, expand market reach, and drive collaborative promotional efforts. Digital Marketing Campaigns Managed all aspects of digital marketing, including social media, email campaigns, and paid advertising, to increase brand visibility and customer acquisition. Customer Relationship Management (CRM) Implemented and managed CRM tools to track customer interactions, improve customer service, and foster long-term client loyalty. Data Analysis & Reporting Analyzed sales and customer data to refine marketing strategies, adjust sales forecasts, and report on key performance metrics to optimize business outcomes. Content Creation & SEO Oversaw the creation of engaging content and executed SEO strategies to drive organic traffic and improve search engine rankings. Product Development & Merchandising Collaborated with the product team to introduce new products based on market trends and customer feedback while optimizing product listings for better conversion rates. Budget Management Managed marketing and sales budgets, ensuring efficient allocation of resources across campaigns and sales initiatives to maximize ROI.

My Marketing Therapy specializes in tailored marketing solutions that address your brand's brands and psychological needs. As a full-service marketing therapy agency, we bridge the gap between effective marketing strategies and understanding your audience's pulse. Our Services Include: Brand Strategy & Therapy We help brands uncover their core identity and align marketing efforts with a clear vision. Our brand therapy sessions dive deep into understanding your business values, audience needs, and long-term goals to create a cohesive brand strategy. Emotional Marketing Campaigns We craft marketing campaigns that resonate deeply emotionally, ensuring your messaging connects with your audience's fears and aspirations, leading to more robust engagement and loyalty. Digital Marketing & Social Media Management From SEO optimization to social media strategies, we develop digital marketing plans that increase visibility and foster authentic connections with your online community. Content Creation & Storytelling We create compelling narratives that reflect your brand's job and position you as a relatable and trustworthy figure in the marketplace. Whether through blog posts, video content, or social media, we ensure your story is heard. Market & Consumer Behavior Analysis Our team conducts in-depth research to understand market trends and consumer behavior, allowing us to tailor marketing efforts that speak directly to your target audience'saudience's emotional drivers. Coaching & Consultation We offer one-on-one and team coaching sessions to help businesses sharpen their marketing tools while addressing internal challenges that might be holding back their growth.

Duties and responsibilities: • Managing and developing marketing campaigns. • Researching and analyzing data to identify and define audiences. • Overseeing campaigns on social media. • Evaluating the effectiveness of campaigns. • Reporting on trends and statistics across all digital media platforms. • Create brand awareness and promotional content for the brand • Design content and SEO

Duties and responsibilities: *Perform research on current benchmark trends and audience preferences 
 *Design and implement social media strategy to align with KVI TRAVEL 
 *Generate, edit, publish and share engaging content daily (e.g. original text, photos, blogs and updates) 
 *Monitor SEO and web traffic metrics 
 *Collaborate with other travel agents to ensure brand consistency 
 *Communicate with followers, respond to queries promptly and monitor customer reviews 
 *Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) 
 *Suggest and implement new features to develop brand awareness 
 *Stay up-to-date with current technologies and trends in social media, design tools and applications 
 *Branding and collaboration with suppliers and other agencies

Duties and responsibilities: • Manage the social media marketing campaigns and day – to – day activities • Design and develop a community engagement strategy • Source appropriate content to help and build brand awareness • Create promotions and Social Media Content to generate more leads • Research Market analysis to find new trends • Assist in the development of the website for improvements • Set up email marketing campaigns

* Email marketing campaign implementation and development *Maintain CRM system *Monitoring and creating social media content and follow up engagement statistics *Evaluation reports and analysis *Industry trends and competitors research *SEO implementation and website design

*Create Social Media Content - online surveys and registrations forms for events *Organized and Coordinate events, such as the provincial candidates' breakfast and debate - workshops and meetings *Newsletters and promotional advertising - press release *Monitored press coverage and update the Social Media channels Facebook, Twitter, Instagram, etc

* Perform duties before and after slaughter, guaranteeing that the final product is not contaminated *Maintain sanitation procedures,hygiene check list,temperature of the carcasses and cold stores * Ensure the beef, lambs and pork are with out any dirt or sign of sickness following the trace-ability system of the livestock

*Provided excellent standards of service to customers *Maintained knowledge of the menu, various cuisines, and wine *Engaged with and influenced guests' experience *Create an aesthetically pleasing presentation of menu offerings *Served extremely large parties efficiently