Irene Jimin Lee

Brand STAND OIL marketing team PR part

•PR [Sample Arrangement] - Continuously monitor showroom stocks and arrange samples for PR agencies, stylists, press and KOLs. - Assist with sample deliveries from HQ through close communication with logistics and related dept. - Assist handling inflow and outflow of samples by updating managing the sample list. - Support celebrities and influencers' dressing. [PR Clipping] - Share brand-related and other fashion industry news with the office and stores. - Collect PR clippings from agencies and monitor the data. - Compile HQ monthly PR report. [PR gifts] - Manage press gift inventory and assist with packaging and dispatching. - Manage subsidiary materials through stock monitoring and ordering. [Press release & Lookbook] - Support the creation of brand-related materials, such as lookbooks and press releases, etc. - Support translation of press release and drafting content. • Marketing [Owned media] - Translate HQ's global calendar and create monthly posting calendar for brand Kakao channel. [Instagram] - Support managing the influencer pool and monitoring their posts on Lefty. - Develop celebrity profile for HQ proposals. [Event] - plan PR & In-store related events. - Support managing collateral resources for the team. - Handle PR samples, gifts and visual materials for events. - Support developing HQ proposals by researching and referencing case studies from competitive brands.

• Marketing - Execute strategies to leverage the quality and to increase the opportunities of brand experience to drive sales. - Do monthly digital MKT plan and collaborate with proper department partners to follow up. - Support new season launch of products, and marketing push items in line with marketing plan and reinforce the brand awareness. - Efficient monthly MKT Budget review & profitable ROI control. • PR - Analyze and report results of PR activities based on calculative logics and PR/event trends and competitors' activities in order to benchmark best practices. - Produce and distribute press materials and look-book to secure digital and print coverages for frequent issues. ( Season lookbook, product push) - Maximize Product Seeding Practical Use - monthly product seeding plan & activity: Build up strong relationships with press, stylists, influencers, and etc. • CRM - Exsisting Customer Retention & New Customer Recruitment. - Pulling customers data from landlord's database. • Store Display & VM - Follow up AP's VM guidelines and arrange store display. ( Department stores + Outlets)