Irene Polanski

1. Social Media Marketing – Increased brand awareness 4x through organic and paid campaigns. 2. CEO Branding – Managed executive LinkedIn presence and thought leadership strategy. 3. Partnership Marketing – Drove 20% partner-led growth through strategic collaborations. 4. LinkedIn Outreach & Email Marketing – Generated leads through personalized outreach and automation. 5. Paid Advertising (Meta & LinkedIn Ads) – Optimized ad performance, achieving a 30% improvement in ROI. 6. Website Development – Led UX/UI enhancements to improve conversion rates. 7. Marketing Strategy & Analytics – Developed data-driven go-to-market strategies and campaign optimizations. 8. Market Research & Positioning – Conducted competitive analysis to refine messaging and audience targeting.

1. Developing and executing marketing strategies: responsible for developing and implementing marketing strategies. This would include identifying target audiences, creating marketing campaigns, and measuring the success of these initiatives. 2. Content creation: responsible for creating various types of marketing content, LinkedIn profiles, to generate interest in the SaaS product and educate potential customers. 3. Social media management: responsible for managing the company's social media accounts, including creating and scheduling posts, responding to comments, and monitoring social media analytics. 4. Analytics and reporting: The marketing coordinator would be responsible for measuring the success of marketing initiatives using various analytics tools, such as Google Analytics and HubSpot, and creating reports to share with the marketing team and other stakeholders. 5. Conducting market research and analyzing customer behavior to identify opportunities and challenges for the company. 6. Working closely with the sales team to develop and execute targeted campaigns that support the sales process, such as creating landing pages for specific products or features, developing lead nurturing programs, and providing sales enablement materials to help the sales team close deals 7. Marketing outreach in social media (LinkedIn), responsible for the whole process of creating sequences, outreaching TA, collecting and analysing data

1. Social Media & Content Marketing – Strengthened brand positioning, achieving a 3.5x growth in engagement. 2. CEO Branding – Built executive presence on LinkedIn, growing audience by 200%. 3. Partnership Marketing – Secured collaborations that led to a 15% increase in inbound leads. 4. LinkedIn Outreach & Email Campaigns – Launched lead-gen sequences, boosting conversions by 25%. 5. Paid Ads (Meta & LinkedIn) – Improved CTR and reduced CPL by 35% through A/B testing and audience refinement. 6. Website & Landing Pages – Spearheaded UX improvements, increasing lead form submissions by 40%. 7. Market Research & Go-to-Market Strategy – Conducted industry analysis to guide global expansion.

1. Developing and implementing marketing strategies: Responsible for creating marketing plans and strategies that align with the company's overall goals and objectives. This involves identifying target markets, conducting market research, and formulating marketing campaigns to promote the company's packaging solutions and brand experiences. 2. Managing marketing campaigns: Executing of marketing campaigns from start to finish. This includes coordinating with internal teams and external vendors, setting campaign objectives, monitoring progress, and ensuring campaigns are delivered within budget and on time. Analyzing campaign performance and making recommendations for improvements. 3. Brand management: As a marketing manager, I played a crucial role in maintaining and enhancing the company's brand image. This involves developing brand guidelines, ensuring consistent messaging and visual identity across all marketing materials, and monitoring brand perception in the market. I was involved in creating brand awareness initiatives and monitoring brand reputation. 4. Market research and analysis: Staying informed about market trends, consumer behavior, and competitor activities is essential. Conducted market research, analyze data, and provide insights to inform marketing strategies and decision-making. 5. Social Media Marketing. Creating content, developing social media channels, branding and website improvements 6. LinkedIn and Facebook ads creation, navigation and analytics

1. Coordinating with various teams within the company to ensure that projects are delivered on time and within budget. 2. Participating in meetings to discuss project progress, timelines, and any issues that arise. 3. Identifying and managing project risks and ensuring that appropriate measures are taken to mitigate them. 4. Creating and maintaining project documentation, such as project plans, status reports, and issue logs. 5. Assisting in the development of project budgets and tracking expenses against those budgets. 6. Ensuring that project deliverables meet quality standards and are aligned with the company's strategic goals. 7. Assisting in the identification of opportunities for process improvements within the project management function. 8. Acting as a liaison between the project team and stakeholders to ensure that communication is effective and that stakeholder expectations are managed appropriately. 9. Supporting the development and implementation of best practices related to project management within the organization. 10. Social Media Marketing (LinkedIn, Facebook, Instagram) 11. Paid Ads with th focus on LinkedIn and Facebook 12. Marketing Strategy