Irene Chew

HRBP for DACH & BeNeLux region, partnering with regional leader to drive organizational effectiveness. Delivers HR solutions in workforce planning, talent acquisition, and performance management, ensuring alignment with business goals.

www.malaysialand.asia

- Led a small centralized team & managing full cycle recruitment for all 7 agencies under GroupM. - Took on additional role in 2020 as HR Business Partner for one of the agency Achievements: *Malaysia International HR Awards 2021 - Gold Award Winner for Employer of Choice (Private Category) * *Hiring efficiency increased by 1.5 times, with 30% increase in volume within the first year* Talent Projects: 1) Media Masters (Management Trainee Program) 2) mBrace (Onboarding Program) 3) mReferral (Internal Referral Program) 4) mIntern (Structured Internship Program) 5) Internal Mobility Program 6) Employee Engagement Program GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

Return to Malaysia

- Managed full-cycle recruitment and talent mapping for over 20+ agencies - Supported management trainee program and annual campus recruitment tour in Shanghai/Beijing/Guangzhou Specialized role functions: 1) Strategic Planning 2) E-commerce 3) Data Insights & Analyst 4) Social Media Achievement: *Built a team of 20 for the newly set up E-commerce team for Carat within 45 days.* *Rewarded early confirmation as a recognition of good performance handling difficult positions independently* Dentsu International (previously Dentsu Aegis Network) is one of the largest global marketing and advertising agency networks in the world. It is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu. It has 35,000 people across 145 countries. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. It is organised into ten main divisions: Carat, Dentsu (operations outside Japan), Dentsu media, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope, Isobar, Soap Creative, iProspect and Vizeum. Dentsu Aegis Network manages all the Dentsu inc. owned businesses outside the Japan market, which includes the former Aegis Group business that it acquired in 2013. It also includes 360i, Amplifi, Amnet, BJL, Grip Limited, The StoryLab, Data2Decisions, Mitchell Communications, Cardinal Path and psLIVE.

- Recruited for Fast Moving Consumer Goods (FMCG) industry, specializing in Key Account Management/Sales Operation/Trade Marketing/Consumer Insight roles for Shanghai and Guangzhou. - Clients: Henkel (Consumer), Brita, Mondelez, Amore Pacific, Coty International, Jurlique, AB Inbev, Cargill, LVMH, Diageo, Avon etc.. Achievement: *Awarded “Most Placements of year 2014”* *Completed 18 placements within first 6 months of joining*

Managed relationships of the company’s South East Asia real estate partners in over 15 countries. Held marketing events to promote their development projects in China to generate leads and secure interest.

Co-planner/Main Coordinator of our company’s annual APAC HR Summit.

Obtained Full scholarship from Confucius Center (汉办）