Irakli Imnadze

Chief Executive Officer @ DEFENSE GROUP

About

I am a Chief Commercial Officer with 14+ years of experience in irrigation systems, industrial manufacturing, and AgriTech, leading commercial expansion and OEM distribution growth across EMEA markets. I specialize in complex B2B and OEM environments where long-term growth is driven by strong dealer networks, disciplined execution, and scalable commercial structures. Throughout my career, I have led international market expansion, built and scaled multi-country commercial organizations, and developed high-performing distributor and dealer networks across both mature and emerging markets in Europe, Middle East, and Africa. My experience combines commercial strategy, operational execution, and cross-functional leadership across sales, operations, and supply chain, ensuring alignment from market entry to delivery. I have extensive experience working with irrigation systems, agricultural infrastructure, and industrial equipment manufacturers, partnering with distributors, enterprise clients, and institutional stakeholders in complex regulatory and commercial environments. Key areas of expertise: -OEM irrigation systems & industrial equipment commercial strategy -Building and scaling dealer & distributor networks across EMEA -International market expansion & go-to-market execution -Strategic partnerships & long-term B2B contract negotiation -Revenue growth, forecasting, and commercial organization scaling -Alignment of sales, operations, and delivery in multi-market structures I am particularly interested in senior commercial leadership roles within irrigation and industrial manufacturing companies, focused on scaling international operations, strengthening distribution networks, and driving sustainable long-term growth.

Country

Romania

City

Bucharest Metropolitan Area

Industry

Oil & Energy

Skill

Key Account Management, Commercial Operation, Expansion Strategies, Cross-border M&A, Cross Functional Relationships, Supply Chain Operations, Russian, Manufacturing Processes, New Market Expansion, Bank Management, International Business, OEMs, Delivery Management, Supply Chain Management, International Studies, Business Operations, B2B Integration, Go-to-Market Strategy, Distribution Strategies, Manufacturing

Experience

Chief Executive Officer

DEFENSE GROUP

2026-6 - Present · 4 mos

Chief Commercial Officer (CCO)

Variant Irrigation

2018-8 - Present · 8 yrs 2 mos

Бухарест, Румыния

Leading the commercial strategy and EMEA expansion for an industrial irrigation manufacturing company, specializing in OEM irrigation systems and agricultural water management solutions. -Driving international commercial growth across EMEA irrigation markets, expanding OEM distribution and strengthening multi-country dealer networks -Leading revenue growth through structured B2B sales, long-term irrigation infrastructure projects, and strategic partnerships with distributors and regional agents -Building and scaling cross-border commercial organization across irrigation-focused markets, aligning sales, operations, and delivery functions -Developing and optimizing irrigation distribution channels, ensuring market penetration through strong dealer and partner ecosystems -Leading high-value contract negotiations in irrigation infrastructure projects, including enterprise clients, distributors, and institutional stakeholders -Managing full commercial forecasting, budgeting, and KPI systems for irrigation product lines across multiple markets -Identifying and entering new irrigation markets through competitive analysis, regulatory assessment, and go-to-market execution strategies -Coordinating closely with production, engineering, and logistics teams to ensure delivery of irrigation systems across complex multi-market projects -Managing key accounts and strategic partners in irrigation and agricultural infrastructure sectors, including government-related stakeholders -Driving commercial transformation and standardization of sales processes across irrigation product portfolio and regional teams

Co-Founder| IT Industry

AlterraSoft

2016-11 - 2018-10 · 2 yrs

•Co-founded and scaled an IT services company, managing end-to-end product delivery and client relationships •Led cross-functional teams (20+ people), ensuring delivery quality, timelines, and alignment with business goals •Drove business development and revenue generation, consistently achieving sales targets •Managed enterprise client relationships, navigating complex stakeholder environments •Implemented project management frameworks, reporting processes, and performance tracking systems •Oversaw product backlog prioritization and roadmap execution in line with strategic objectives

Chief Business Development Officer / Innovative technologies for Agriculture

Fadeev Agro

2015-4 - 2018-7 · 3 yrs 4 mos

Агломерация Харькова

•Led global business development and market expansion in the AgriTech sector •Developed and executed go-to-market strategies, increasing product reach and revenue streams •Managed international sales channels, partnerships, and distribution networks •Oversaw budgeting, financial planning, and operational strategy •Built and structured high-performing teams aligned with company growth objectives

Manager Corporate Banking

Privat Bank

2013-9 - 2015-4 · 1 yr 8 mos

Managed corporate client portfolio, developing long-term partnerships and driving revenue growth.

Manager of corporate banking | Banking industry

PrivatBank

2013-9 - 2015-2 · 1 yr 6 mos

Агломерация Харькова

•Managed corporate client portfolio, developing long-term partnerships and driving revenue growth •Delivered financial solutions including lending, acquiring, and banking products •Conducted financial analysis, budgeting, and performance reporting