Iqbal Abdulla

• Led end-to-end operational strategy, ensuring alignment with organizational vision, regulatory requirements, and business objectives. • Directed day-to-day operations with a strong focus on efficiency, quality standards, cost optimization, and service excellence. • Headed Marketing, Business Development, and Digital Marketing functions to drive brand visibility, lead generation, and revenue growth. • Developed and executed integrated marketing and digital strategies, including SEO, social media, campaigns, and performance analytics. • Identified and executed new business opportunities, corporate partnerships, and strategic alliances to expand market presence. • Oversaw recruitment planning and workforce expansion in line with business growth and operational requirements. • Led capital improvement initiatives including facility upgrades, equipment procurement, and expansion projects with ROI focus. • Supported budgeting, forecasting, CAPEX planning, and financial performance monitoring across departments. • Implemented KPIs, SOPs, and performance dashboards to enhance accountability and operational transparency. • Drove continuous improvement initiatives to enhance productivity, customer satisfaction, and profitability. • Coordinated cross-functional teams and acted as a key liaison between senior management, stakeholders, and external partners. • Ensured compliance with corporate governance, internal controls, audit standards, and regulatory frameworks.

- Surgical centre ( IP ) - Pricing , Benchmark analysis and created master Price list - Successfully completed Phase one and Phase 2 Negotiation of PL with major insurance companies - Handled Insurance Relations of 7 Branches of Naseem healthcare - Managed Insurance operations of 18 National and international Insurance company - OPD Pricing , Benchmark analysis and Negotiations - Network Additions - New contracts - Insurance Business development - Insured Corporate Engagement Program - Wellness Health checkups - Marketing Campaigns -Receivable management - TPA and insurance Company - Project handled - National Insurance preliminary phase , Covid 19 Task force and served as first point of contact

 Got involved in developing different marketing penetration strategies of Premium Naseem Al Rabeeh Medical centre, Al Rabeeh Dental centre and Naseem Al Rabeeh Medical centre.  Deft in managing the wide spectrum of tasks including, Market analysis, Market segmentation and developing market segmentation strategies accordingly.  Handling 28 national and international Insurance Companies and more than 120 corporate and community tie-ups.  Conducted more than 300 medical camps in government organizations, semi government companies corporate companies like ooreedoo, Voltas, QLM, QP Subsidiaries and communities like Arabic , Indian and Asian communities  Have Strong connections with all Medias like Newspapers (Arabic and non-Arabic), Radio channels, Tv channels Etc.  Having proven track record of hitting target in all departments, Occupational health checkups, Corporate and insurance income.  Proven skills of excellent team management through quality service delivery, employee motivation and customer satisfaction.  Stupendous communication & analytical skills, honed with ability to liaise at all management levels.

Taking care of Operations and ensuring effective execution of hospital activity. * Handling different departmental operations to define the routine process activity and optimize operations in accordance with the Standard Operating Procedure. * Attaining operational excellence and patient delight by delivering good quality service. * Meet revenue targets through internal conversion. * Optimum utilization of all resources, budgeting of expenses and preparing daily revenue statement. * Facilitate and coordinate internal and external audit. * Coordinate with all doctors and Medical Director for clinical management, OT management, quality control and infection control. * Nurturing a good team, coordinated departments and motivated staff members. * Optimum time management of patient's clinical process. * Manage conversion ratio from counselling, doctors and other departments to enhance revenue and value additions. * Ensure excellent facilities and comfort of all the patients. * Manage complaints, feedback and ensure corrective action for retention of patients. * Maintain a good banking system and cash remittances transparently with accountability. * Ensure effective inventory and supply chain management. * Monitor and manage referred patients and feedback to Marketing team. * Operational crisis management. * Ensure security and safety of the unit and staff members.

# A study on Business Process Re-engineering at Yenepoya Medical College Hospital laundry ,Derlakatte, Mangalore.

EXTRACURRICULAR ACTIVITIES WORKSHOPS / CONFERENCES ATTENDED:“International Conference on Health Infrastructure & Medical Technology-2011” Organized by Department of Hospital administration AIIMS New Delhi, WITHOUT CARE, 2009, Mangalore” an innovative conference for hospitals “Workshop on safety issue in Hospital towards quality patient care” Organized by department of Hospital Administration KMC in association with Academy of Hospital Administration, Mangalore- Manipal Chapter. WORKSHOP ORGANISED One day workshop on “Medico Legal Issues’’ at Father Muller’s Medical College, Mangalore, held on 19 March 2010. “Horizon- 2010” National Conference On ‘Creating Synergy In Health Care For Excellence’ Organized By Father Muller Centre For Hospital Administration, “Trends- 2011” Workshop on Recent Trends in HRM Organized By Father Muller Centre For Hospital Administration, Organized various other inter-departmental and inter-college level events.