Ipsita Choudhury

Building a 0→1 AI-powered B2C travel wallet at the intersection of AI product development, customer discovery, and Go-to-Market strategy. 2026 Q1: 1. Defined the end-to-end AI product roadmap — writing PRDs, user stories, and acceptance criteria that aligned engineering and design around a shared product vision from day one. 2. Defined Go-to-Market strategy end-to-end: audience segmentation, value proposition mapping, onboarding funnel design, and retention frameworks ahead of public launch. 2025 Q4: 1. Led 40+ VoC discovery interviews and 200+ user surveys, translating traveler pain points into a prioritized Agile backlog across iterative sprint cycles. 2. Shipped a RAG-based AI Verdict Engine achieving 90%+ recommendation accuracy in pilot testing — partnering with engineering to evaluate LLM models and define scalable SaaS architecture.

As a PM embedded in Google's Android ecosystem, I used structured product signals — from Google's own app teams and internal beta users — to define quality standards, shape feature requirements, and drive product decisions across OEM device programs. 1. ADQI Program (Android App Quality · OEM Health): Defined the product health KPI framework for ADQI — tracking Android app quality across 10+ OEM programs — reducing recurring incidents by 20% by identifying what to measure, why it mattered, and how to drive corrective action. 2. Led Voice Of Customer Interviews with internal dogfood users, synthesizing feedback into a prioritized product improvement roadmap — cutting repeat escalations by 15% by closing the gap between early user signals and OEM engineering decisions. 3. Continued driving cross-functional alignment across Google Engineering, Product, and OEM partners — ensuring Android platform feature delivery and compliance across active device programs.

Short engagement defining MVP scope for an internal B2B SaaS product. 1. Conducted stakeholder discovery interviews to surface core workflow pain points — translating findings into a prioritized product backlog and defining the MVP scope for an internal B2B SaaS project management tool. 2. Designed an end-to-end product framework that gave internal teams a single source of truth for program milestones, ownership, and status — improving team delivery efficiency by 30%.

1. Android Mainline: Defined product requirements and prioritized features for Android Mainline across all OEM device families — setting acceptance criteria, driving launch readiness, and reducing delivery delays by 25% while improving release readiness by 30%. 2. Android Partner Feature Request (APFR) Program: Owned the end-to-end feature lifecycle for 10+ OEM partner requests — assessing feasibility with Engineering, making prioritization decisions, and communicating outcomes to partners to reduce escalations and maintain trust.

Google Fi eSIM & pSIM Feature: Conducted VoC research to surface friction points in the eSIM and pSIM user experience — translating findings into a prioritized product backlog and driving 60% on-time milestone delivery across Engineering, Product, and Operations. Google Fi Device Compatibility: Identified device compatibility gaps through structured user research, converting insights into actionable backlog items that improved cross-team delivery efficiency and reduced feature delays across Agile sprint cycles.

Early career role bridging user needs and engineering across GoPro's Mobile and Web platforms (Client Role: Program/Project Co-ordinator). 1. Served as the bridge between users and engineering — translating feedback from 10K+ active users into feature requirements for the GoPro Mobile App (remote camera control, media workflows) and Web App (media access, social publishing). 2. Drove iterative feature delivery across both platforms through Agile sprint cycles — partnering with cross-functional teams to continuously improve the user experience post-launch.