İpek Ersavaş

- Reported directly to the UK & Ireland Regional President, with dotted-line accountability to Global Presidents and Senior VPs in the US; $140M USD NS scope. - Led a turnaround mandate in a large, recessionary, and highly competitive market with a complex omnichannel operating model across DTC and wholesale. - Oversaw DTC (19 freestanding stores, brand.com) and strategic partnerships with leading UK retailers, including Selfridges, Harrods, Boots, Lookfantastic, and Sephora. - Led a 650-person organization across HQ and field teams in a highly diverse operating environment. - Role concluded following a strategic reassessment of scope, decision latitude, and long-term value creation potential within the given portfolio and operating model.

General Manager, Estée Lauder Companies, Turkiye - Country General Manager with full P&L ownership for ELC Türkiye; $120M+ USD net sales by end of assignment, reporting to EMEA VP. - Led a complex, multi-category and multi-channel organization across 12 brands and 5 channels, including retail (55 freestanding stores), e-commerce, and wholesale partnerships. - Directed a 600+ employee organization (c.200 HQ, 400+ field) in a highly diverse operating environment. - Drove a major operating model and organizational transformation, rebalancing brick-and-mortar and digital channels and embedding a strong, consumer-centric growth culture. - Tripled business size in USD terms in four years, while improving margins to investment-grade levels despite hyperinflation and currency devaluation. - Achieved top audit scores and full compliance across operations and culture. - Recognized among Türkiye’s Top 50 Female CEOs for three consecutive years.

Director Brand Operations Leader, Turkey & Caucasus (Role scope later reclassified as Vice President) - Led end-to-end brand and marketing operations across all P&G brands in Turkey & Caucasus markets, reporting directly to the VP, Head of TCAU Market Operations. - Held full accountability for topline, bottomline, cash, market share, and marketing ROI, ensuring strict compliance and governance standards. - Directed agency ecosystem management and led capability building in emerging brand-building areas including digital, performance marketing, data & analytics. - Owned marketing organization planning and talent deployment across TCCAR markets, managing inbound/outbound assignments for 38 local and 20 expatriate talents. - Dual-hatted role combining brand operations with commercial responsibility for Hair Care, leading Market Strategy & Planning for the category. - Managed 17 line reports (5 direct) and led a 20+ multifunctional team spanning brand management, purchasing, marketing technology, data & analytics, consumer insights, finance, and product supply.

(Role scope later reclassified as Senior Director) Returned to Türkiye with a promotion, transitioning from brand leadership into a country-level commercial role reporting to Country General Manager. Led country commercial operations for Turkey’s Beauty, Health & Grooming portfolio, spanning 10+ power brands including Head&Shoulders, Pantene, Gillette, Oral-B, Braun and drove consistent above-market growth through commercial and go-to-market transformation.

Regional Brand Leadership Roles – Hair Care & Fabric Care (Central & Eastern Europe) (Role scope later reclassified as Regional Brand Director) - Progressed through regional brand leadership roles across Hair Care and Fabric Care portfolios in Central & Eastern Europe, with Tide, Ariel, Pantene and Head & Shoulders brands in scope. - Owned regional brand P&L, innovation pipelines, and 3-year growth strategies, leading major brand restages, portfolio transformations, brand campaigns and go-to-market plans with strong in-market results. - Led cross-functional, multicultural teams (up to 12 people, multiple nationalities) and partnered closely with R&D, supply chain, and local business units to drive execution excellence. - Delivered step-change profitability and productivity improvements through pricing, portfolio optimization, organizational redesign, and marketing effectiveness initiatives across multiple markets.

Brand management roles in Fabric & Home Care; Turkiye

Marketing & Sales long term intern -including part time during last year of college- in B2B unit of UL (previous name: DiverseyLever). Accepted to internship as UL Idea Trophy competition winner.